基本信息出版社：Amacom
页码：224 页
出版日期：2004年07月
ISBN：0814408257
条形码：9780814408254
版本：1
装帧：平装
开本：20开 Pages Per Sheet
外文书名：成功销售生涯

内容简介 Book Description
Becoming truly successful in sales involves a journey. Along the way, sales professionals must confront challenges involving attitudes, perceptions, and mental barriers as they learn how to work with clients and manage their own careers.

Your Successful Sales Career is a one-of-a-kind manual for rookies and seasoned sales pros alike. This powerful career-enhancer offers exercises, scenarios, and techniques that will help salespeople rise to the top of their profession. Readers will learn:

* 25 strategies for sales success
* Why it's important to concentrate more on "why people buy," than "how to sell"
* How to take the pressure off during a sales call, and why you should never begin a sales call with a presentation
* And how to use the author's foolproof method for establishing trust and communicating with prospects

Along the way, readers will uncover information about themselves that will help them fine-tune the techniques and incorporate them into their current sales practices. In the end, the reader will have everything necessary to become a master of the art of salesmanship.


Book Dimension
length: (cm)22.6 　　　 　　　　　 　　　　　 width:(cm)15.2
作者简介 Brian Azar (Durham, NC), "The Sales Doctor," has trained more than 20,000 professionals during his tenure at Xerox Corp. and The New York President's Club. He was editorial advisor to Success Magazine and contributing editor of Selling Power Magazine.
媒体推荐 书评
Potentials
"Your Successful Sales Career speaks with directness and self-assuredness. The content is delivered in a confident, energetic and informative tone."