基本信息出版社：McGraw Hill Higher Education
页码：697 页
出版日期：2004年03月
ISBN：0071111034
条形码：9780071111034
装帧：平装
正文语种：英语

内容简介 "International Marketing, 12/e" by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
作者简介 Professor Pervez Ghauri teaches Marketing at UMIST. --This text refers to the Paperback edition.