基本信息出版社：John Wiley & Sons
页码：240 页
出版日期：2006年04月
ISBN：0471738379
条形码：9780471738374
装帧：平装
正文语种：英语
丛书名：The AFP/Wiley Fund Development Series
外文书名：非盈利要素: 主要赠品(法新社/威利基金发展系列)

内容简介 在线阅读本书

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all–– find the prospects, staff the program, and ask for the money. The sidebar stories and real–world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes."
––Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana

Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy–to–read. With in–depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts–and–bolts presentation focuses on how to create a prospect–centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.
作者简介 Julia Ingraham Walker has been a fundraising professional for over twenty years in the Gulf South. Her professional background is in major gifts. During her tenure at Tulane University, she hired, supervised, and directed the activity of a large staff of major gift officers both in and out of campaigns for over ten years. As a consultant to numerous capital campaigns over the past six years, she has had significant experience developing strategy on major gift fundraising for a diverse group of non–profits. Her experience ranges from museums to secondary schools, arts organizations, community nonprofits, and institutions of higher education.
媒体推荐 "This comprehensive volume covers major gifts extensively and integrates this area of development into the overall field. In the current economic situation, where more and more attention is being paid to major donors as other areas lag, it is a timely, complete and helpful addition to the quality resources available to us." (CharityChannel.com, 9/8/08)
专业书评 "Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all–– find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes."
—Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana

Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.