基本信息出版社：Harvard Business School Publishing
页码：208 页
出版日期：2004年11月
ISBN：1591396387
条形码：9781591396383
版本：2004-11-01
装帧：平装
开本：32开 Pages Per Sheet
丛书名：Harvard Business Review Paperback Series
外文书名：哈佛商业评论: 如何在中国做生意

内容简介 This is the 50th title in the "HBR" paperback series. It highlights what every company must know to successfully enter and compete in the world's fastest-growing economy. The potential opportunity in China is huge: it is home to a quarter of the world's population, domestic consumer spending in China is growing by up to 10 per cent a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. This book will help multinational corporations and the managers who work in them understand the implications of China's current stage of development and develop strategies for effectively competing in this environment.

Book News Annotation:

This collection reprints eight articles published in the Harvard Business Review between 1994 and 2003. The contributors identify the opportunities and risks of doing business in China, explain how to fit China into a corporate competitive strategy, offer advice on negotiating with Chinese executives, highlight the importance of achieving short-term results for multinationals, and describe the product characteristics that appeal to Chinese consumers.

Book Dimension
Height (mm) 209 　　　　　　　　　　　　　　 Width (mm) 141
目录
The great transition by Kenneth Lieberthal and Geoffrey Lieberthal
1
The Chinese negotiation by John L. Graham and N. Mark Lam
31
The hidden dragons by Ming Zeng and Peter J. Williamson
57
……