基本信息出版社：Harvard Business Press
页码：197 页
出版日期：2007年04月
ISBN：1422114929
International Standard Book Number：1422114929
条形码：9781422114926
EAN：9781422114926
装帧：平装
正文语种：英语
丛书名：Harvard Business Review Paperback Series
外文书名：哈佛商业评论: 战略销售管理

内容简介 You invest considerable time and money in managing your sales force. And if your company's like many, you're finding it increasingly difficult to ensure handsome returns on your investment in sales. This concise volume gives you the insights you need - from the preeminent thinkers whose work has defined the field, to the rising stars who will redefine the way we think about business.
作者简介 Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.