基本信息出版社：South-Western, Div of Thomson Learning
页码：720 页
出版日期：2006年08月
ISBN：0324361157
条形码：9780324361155
装帧：平装
正文语种：英语

内容简介 "International Marketing, 8e" is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.