基本信息出版社：Cyan Communications
页码：192 页
出版日期：2007年04月
ISBN：190573610X
International Standard Book Number：190573610X
条形码：9781905736102
EAN：9781905736102
装帧：平装
正文语种：英语
丛书名：Great Brand Stories series

内容简介 Full of anecdotes and insightful analysis, this chronicle details the story of the brand name that changed society and empowered the average consumer to participate in a universal marketplace like never before. From the sale of $6 million jets to buckets of seawater, this book explores eBay’s amazing online community of strangers and the trust they exude when exchanging goods and money. With more than 168 million registered users in 33 countries, this study explains the evolution and power of one of the world’s most iconic brand names.
作者简介 Elen Lewis is the author of Great Ikea! and a regular contributor to Financial Times, The Independent, and The Guardian.