基本信息出版社：Thorogood
页码：248 页
出版日期：2007年08月
ISBN：1854184830
条形码：9781854184832
装帧：平装
正文语种：英语
外文书名：培训专家: 生活教练,行政教练或业务培训实践的实用手册

内容简介 This work includes all the tools you need to succeed in coaching. "Niche Marketing for Coaches" is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: identify your own, personal niche; use the marketing techniques which work best for coaches; anticipate your prospective clients' wants and needs; work with coaching tools and models when planning your marketing strategy; set your coaching rates and put packages together; win business from individuals, sole traders, and large organisations; write press releases, brochures, websites, sales letters and much, much more.
作者简介 Hannah McNamara is a successful coach and Managing Director of HRM Coaching Ltd, London. She is a Chartered Marketer, qualified coach and popular speaker. She also runs the coaching website MarketingHelpForCoaches.com.
编辑推荐 Review
"Essential reading for anyone who's serious about running a life coaching, executive coaching or business coaching practice." Jonathan Jay, founder of The Coaching Academy" A highly recommended resource book that all coaches should own. this book is a marvelous 'insider guide' to the art of defining your coaching niche. It is concise, yet thoroughly comprehensive in its exploration of the sometimes complex subject, whilst remaining an enjoyable book to read with its healthy doses of practical advice, borne out of the author's pure experience. The lack of jargon means that the reader is informed & supplied with the necessary tools to be effective, as well as being given invaluable 'tricks of the trade' to help avoid some of the pitfalls out there in the real world. I have learned a lot from this book & it has changed the way that I now approach marketing as a coach." Grant Willcox 2Excel Coaching" Hannah McNamara is a successful coach who has the rare quality of actually walking her talk. In her informative new book she shares her secrets of success. A must read for all coaches." Caroline Shola Arewa, Health and Success Coach. "For all coaches who refuse to settle for mediocrity and are going for gold. At last a coaching book about marketing know-how!" Shipla Unalkat, author."