基本信息出版社：Harvard Business School Press
页码：320 页
出版日期：2008年06月
ISBN：1591398460
International Standard Book Number：1591398460
条形码：9781591398462
EAN：9781591398462
装帧：精装
正文语种：英语
丛书名：Harvard Business School Press

内容简介 在线阅读本书

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:
Follow a market-proven process -- so your company can reliably create blockbuster businessesCreate structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.
作者简介 Scott D. Anthony is president of Innosight, a consultancy cofounded by Clayton Christensen that helps organizations build innovation expertise. Mark W. Johnson is chairman and cofounder of Innosight. Joseph V. Sinfield is a senior partner at Innosight and an assistant professor of civil engineering at Purdue University. Elizabeth J. Altman is vice president of strategy and business development in Motorola's Mobile Devices business.
媒体推荐 ...the authors have provided a model that should help companies spot and seize opportunities for growth --The Financial Times, July 10, 2008
目录
Introduction - By Clay Christenson

Section I
Chapter 1: Identifying jobs to be done
Chapter 2: Identifying Overshot Customers
Chapter 3: Identifying nonconsumers

Section II
Chapter 4: Developing Solutions
Chapter 5: Assessing a strategy's fit with a pattern
Chapter 6: Mastering emergent strategies

Section III
Chapter 7: Assembling and managing project teams
Chapter 8: Organizing to Innovate
Chapter 9: The Role of the CEO
Chapter 10: Growth through Acquisition
Chapter 11: Innovation Metrics

Summary: Innovation Traps
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