基本信息出版社：John Wiley & Sons
页码：240 页
出版日期：2008年01月
ISBN：0470139099
条形码：9780470139097
装帧：精装
正文语种：英语

内容简介 在线阅读本书

Fair pricing is an issue that affects us all, whether we’re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
作者简介

Sarah Maxwell, PhD, is an expert in fair pricing, with both academic and business experience in this field. She is an Associate Professor at Fordham University and is Co–Director of the Fordham Pricing Center. Dr. Maxwell is also Associate Editor of Pricing for the Journal of Product and Brand Management and has written for a variety of publications, including the Journal of Business Research, Journal of Economic Psychology, and the American Journal of Economics and Sociology. Previously, Dr. Maxwell was a vice president of marketing for Aramark and consulted with divisions in Europe and Japan. She has also consulted and taught in several countries including India, China, and Brazil.

编辑推荐 From Publishers Weekly
Professor Maxwell asks, "How do you know if a price is fair?" Ultimately, Maxwell believes, fair is in the eye of the payer. What, then, is fair? Fairness can depend on a variety of factors such as local customs. In Spain, it is considered fair to charge for unordered bread if it is eaten, yet to the American visitor paying for what was never ordered, and is typically included in a U.S. meal's price, it seems unfair. Tipping is simply confusing and so is the flow of Maxwell's text. Only in the last chapter does the author offer any guidance regarding what to make of the concepts, definitions and survey results related to pricing theory. There is also a brief foray into pricing history that starts with Aristotle and includes an account of 13th century pricing analysis. Despite tables, a lengthy glossary and reference list and many, many pages of footnotes, there is little insight to be gained here by those who do much paying.
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Review
"...will change your views about how pricing decisions are made and whether a price is really fair." Supply Management Thursday 22 May 2008 "...will change your views about how pricing decisions are made and whether a price is really fair."Supply Management Thursday 22 May 2008