基本信息出版社：John Wiley & Sons
页码：304 页
出版日期：2008年12月
ISBN：0470270357
条形码：9780470270356
装帧：精装
正文语种：英语
外文书名：沉默的推销员: 借助促销产品提高销售额和利润的策略

内容简介 在线阅读本书

How to create a successful promotional product campaign for any business

According to award–winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to create successful promotional product campaigns. In The Silent Salesmen, Carson introduces his proven, simple promotional product strategies that are guaranteed to increase sales and profits. Business owners and marketers will discover step–by–step tips on how to develop and implement a versatile marketing plan that encompasses ready–to–use samples of sales materials paired with unique and memorable promotional products. Combined, these tools will make for an extremely effective (and profitable) marketing message.
作者简介 Mitch Carson is an award–winning direct marketer, consultant, author, and columnist. He operates Impact Products and runs the Black Belt Direct Marketing program. Carson′s product ideas and techniques have earned him numerous spots on QVC and Home Shopping Network, along with features on Fox News and Reuters worldwide. Impact Products has developed programs for such clients as Apex Fitness Group, National Academy of Sports Medicine, General Services Administration (GSA), and a variety of restaurants, retail operations, and professional practices. For more information, please visit www.MitchCarson.com.