基本信息出版社：Harvard Business School Press
页码：64 页
出版日期：2008年11月
ISBN：1422179737
International Standard Book Number：1422179737
条形码：9781422179734
EAN：9781422179734
装帧：平装
正文语种：英语
丛书名：Harvard Business Review Classics

内容简介 Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid -- which local rivals snap up.

By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries -- and to unlock major new sources of revenue for your business.
作者简介 C. K. Prahalad is the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of Business, at the University of Michigan. Kenneth Lieberthal is a professor of political science, the William Davidson Professor of Business Administration, and a distinguished fellow and director for China at the William Davidson Institute at the University of Michigan.