基本信息出版社：Adams Media Corporation
页码：368 页
出版日期：2007年06月
ISBN：1598692836
条形码：9781598692839
装帧：平装
正文语种：英语

内容简介 These seemingly innocent pronouns have the power to stymie growth and erode unity within companies of all sizes. "Creating WE" goes to the root of the problem, showing how noncollaborative "I-centric" work environments doom companies to failure. "Creating WE" shows companies how to break the negative communication patterns that keep them from achieving breakout success. This book is for any business that has been acquired, merged, restructured, downsized - or, in the midst of rapid growth and expansion, is unable to maintain the sense of unity it once had. By creating Glaser's revolutionary "WE" culture, everyone works toward the same common goal, turning the selfish, self-serving pronouns "they," "them," "their," and "I" into the magical word WE and achieving unparalleled results.
作者简介 Judith E. Glaser is an organizational anthropologist, executive coach, and the CEO of Benchmark Communications, Inc. Her high-powered client list includes Merrill Lynch, Coach Inc., Pfizer, News Corp, Clairol, Reed Elsevier, Novartis, Liz Claiborne, Donna Karan International, and Citigroup. She has been featured in the New York Times and the Wall Street Journal and has appeared on NBC's Today and ABC's World News.