基本信息出版社：Pearson Education
页码：384 页
出版日期：2007年12月
ISBN：0132301423
条形码：9780132301428
装帧：平装
正文语种：英语

内容简介

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.