基本信息出版社：For Dummies
页码：400 页
出版日期：2008年07月
ISBN：0470154209
条形码：9780470154205
装帧：平装
正文语种：英语
外文书名：阿呆系列: 加拿大人商业计划

内容简介

Build a winning business plan with expert tips and strategies

Creating a great business plan is the first and most vital step to business success. Packed with Canadian resources and anecdotes, this friendly guide takes you through the planning process. From scoping out the competition to planning for growth, this book is your ultimate reference for determining and meeting your business goals.

Business essentials — from creating your company's mission statement to setting goals and objectives

Competitive analysis — from analyzing your industry to tracking your competitors' actions

Market research — from identifying your market to meeting your customers' needs

Financial information — from reading income statements to understanding balance sheets

Forecasting and budgeting — from projecting your cash flow to creating a solid budget

Your business plan in action — from creating an effective organizational structure to fostering a strong company culture

Canadian examples — from inspirational success stories to cautionary tales

Open the book and find:

Where to track down the data you need to understand your business environment

How to identify your customers and reach them effectively

How to build upon your company's strengths and minimize its weaknesses

The components of a successful and sustainable business model

How to eliminate money woes through financial ratios

The secrets to the successes of many major Canadian and international companies

Strategies to help your company stand out in a crowd