基本信息出版社：McGraw-Hill Professional
页码：224 页
出版日期：2006年12月
ISBN：0071475583
条形码：9780071475587
装帧：平装
正文语种：英语
外文书名：营销力作用

内容简介 在线阅读本书

The Last Word in Success from the First Name in Business

The new Power Plays series from BusinessWeek analyzes the hard-hitting, highly focused insights from the biggest power players in business, such as Warren Buffett and Steve Jobs, on a range of topics essential for success in today's competitive market. Each book includes real case studies, proven strategies, and the keen industry insight that has made BusinessWeek the world's number-one authority.

Each specialized playbook showcases the top industry leaders and headline-making success stories that everyone wants to know about-and learn from Features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon Packed with best-practice sidebars, call-outs, how-to strategies, to-do lists, and insider advice in a breezy, no-nonsense style Arms managers and executives with tools they can put to work immediately Each book will include interactive features and downloads on BusinessWeek.com

This power-packed guide delivers proven career-making secrets and game-plan strategies from business legends like Phil Knight at Nike and Anders Dahlvig at IKEA, and rising stars like Jim McDowell at Mini USA.

作者简介

BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.