基本信息出版社：John Wiley & Sons
页码：319 页
出版日期：2008年03月
ISBN：0470242043
条形码：9780470242049
装帧：精装
正文语种：英语

内容简介 在线阅读本书

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle–dwellers as well as executives managing multimillion–dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you’re a veteran marketing professional or a novice entering the field, you can’t afford to miss this wisdom.
作者简介 Michael Miller is a former marketer and a prolific writer who has authored more than seventy–five books over the past two decades. He is known for his casual, easy–to–read writing style and his ability to explain a wide variety of complex topics, and his books have sold more than a million copies. Visit Michael at www.molehillgroup.com, where you′ll also find access to his several blogs.
专业书评 "E-commerce is an evolution. You don't have to get everything right immediately; you can learn from it."
— Lauren Freedman, the e-tailing group, inc.

"Focus on the user, build for the long view, and the money will come."
— Greg Hartnett, Best of the Web, Hotel Hotline

"No matter how much you spent on it, a web site is invisible until somebody links to it."
— Eric Ward, Link Marketing Consultant

"[If] you can get the PR people interacting with the search people, they will discover that there's lots of things they can do together."
— Greg Jarboe, SEO-PR

come talk shop with the best

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts.

That discussion is packaged in these pages. Whether you're a veteran marketing professional or a novice entering the field, you can't afford to miss this wisdom.