基本信息出版社：Wiley
页码：336 页
出版日期：2007年08月
ISBN：047017501X
条形码：9780470175019
版本：Pap/Onl
装帧：平装
正文语种：英语

内容简介 在线阅读本书

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.

BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.
作者简介 Jerri L. Ledford is a freelance business technology writer with more than 700 articles, news stories, profiles, and reports to her credit. Her work has appeared in Information Security Magazine, IT Manager's Journal, Network World, CRM Magazine, and many others.

Mary E. Tyler is a contributing editor at OSTG/NewsForge, the world's largest source of daily Linux coverage. She's a former software and Web developer who specializes in Open Source, enterprise software, intellectual property, and anything Macintosh.
专业书评 Site Stats on Steroids

Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you can use.

If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn't, don't worry; there's an overview here, too.) This edition shows you what's new in version 2.0, helping you uncover specific details and use them like never before.

Master basic analytics and Web statistics concepts

Set up Google Analytics 2.0, choose the filters you need, and explore goals and goal-setting

Learn about new features that enhance analysis, including cross-segment reporting and drilldown content

Take control of Google Analytics with customizable dashboards and date ranges

Examine every aspect of the available reports, including visitors, traffic sources, content, and goals

Discover the specific reports suited for e-commerce sites and how to use them

Maximize the integration of Google Analytics with Google AdWords

Boost your use of Regular Expressions, write your own filters, and quantify your goals