基本信息出版社：AMACOM
页码：176 页
出版日期：2007年07月
ISBN：0814474624
条形码：9780814474624
装帧：精装
正文语种：英语
外文书名：炒作: 如何制造话题并以之取胜

内容简介 In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of America’s most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most important individuals on the American political scene. But how did he rise from relative anonymity and become an enduring figure?

In Buzz, Koch shares the secrets of his success that will help readers everywhere become masters of self-marketing. With his legendary candor and in-your-face style, he reveals how anyone can use his techniques to make a memorable entrance, attract attention (the right kind), and get others to take notice and listen. Buzz demonstrates how to: Define your image Create buzz with honesty Engage the media Withstand public scrutiny Turn mistakes into opportunities Create loyal, rabid followers.

Whether running for public office or climbing the corporate ladder, Buzz will show rising stars in every field how to stand out and shine brighter with honesty, integrity, and style.
作者简介 Edward I. Koch (New York, NY) was the 105th mayor of New York City and served for three terms (from 1978 to 1989.) Prior to being mayor, Mr. Koch served for nine years as a congressman and two years as a member of the New York City Council. Christy Heady (North Palm Beach, FL) is an award-winning journalist and author of several books, including The Complete Idiot’s Guide to Making Money on Wall Street and The Complete Idiot’s Guide to Managing Your Money.
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In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of America’s most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most important individuals on the American political scene. But how did he rise from relative anonymity and become an enduring figure?

In Buzz, Koch shares the secrets of his success that will help readers everywhere become masters of self-marketing. With his legendary candor and in-your-face style, he reveals how anyone can use his techniques to make a memorable entrance, attract attention (the right kind), and get others to take notice and listen. Buzz demonstrates how to:

* define your image

* create buzz with honesty

* engage the media

* withstand public scrutiny

* turn mistakes into opportunities

* create loyal, rabid followers.

Whether running for public office or climbing the corporate ladder, Buzz will show rising stars in every field how to stand out and shine brighter with honesty, integrity, and style.