基本信息出版社：Three Rivers Press
页码：288 页
出版日期：2003年04月
ISBN：1400047730
International Standard Book Number：1400047730
条形码：9781400047734
EAN：9781400047734
装帧：平装
正文语种：英语

内容简介 New rules for the new game:
the ideas that every business needs to win in the customer economy

In The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operations. Their costs are lower and their quality higher than their competitors’; they get new products to market faster and they provide better customer service. How do they do it? Through near-fanatical attention to the basics of business, and by managing these basics in new and creative ways.

The Agenda teaches the ideas and techniques that any company—large or small, service firm or manufacturer—can use to out-execute and out-innovate its competitors. Businesses that follow these principles will grow by taking market share away from those that do not. While others decline, your company can thrive. The Agenda will show you how.
作者简介 DR. MICHAEL HAMMER is one of the world’s foremost business thinkers. He is the originator of both reengineering and the process enterprise, ideas that have transformed the modern business world. Through his teaching and research, he works with the management teams of leading companies to bring about fundamental change in their organizations. Time magazine included him in its first list of America’s twenty-five most influential individuals. For more information about Dr. Michael Hammer and Hammer and Company, visit www.hammerandco.com.


From the Hardcover edition.
媒体推荐 ?A recipe for winning in today?s fast-moving, hypercompetitive world.?
-- Dave Pottruck, president and co-CEO, The Charles Schwab Corporation

?I?ve long admired Michael Hammer?s insights into what?s wrong with businesses and his prescription for improvement. Dr. Hammer is absolutely on the mark about how growth has to be created, not just harvested, and that makes management among the most difficult, risky, and precarious of human endeavors. Today with dot-coms turning to dot-bombs and even long-established businesses being upset by upstarts, The Agenda provides a series of valuable lessons for anyone seeking success in the consumer-dominated economy. Read this book -- and hope your competitors do not.?
-- Joseph Nacchio, chairman and CEO, Qwest Communications

?Michael Hammer has once again forged ahead of the pack with a practical, specific, easily understood, and prophetic view of what?s ahead. As world business competition continues to intensify, CEOS will do well to listen to Hammer.?
-- Larry Bossidy, chairman and CEO of Honeywell International

?Like Dr. Hammer?s previous books, The Agenda articulates a new and important business sea change, the emergence of a customer-centric economy. His practical road map?for those who are willing to rise to the challenge?is a wake-up call rallying business leaders to start thinking like customers. From the boardroom to middle management, this is a must-read for every company executive. Your company?s future depends on it.? -- Mackey J. McDonald, CEO, chairman, and president, VF Corporation


From the Hardcover edition. -- Review
编辑推荐 “A recipe for winning in today’s fast-moving, hypercompetitive world.”
-- Dave Pottruck, president and co-CEO, The Charles Schwab Corporation

“I’ve long admired Michael Hammer’s insights into what’s wrong with businesses and his prescription for improvement. Dr. Hammer is absolutely on the mark about how growth has to be created, not just harvested, and that makes management among the most difficult, risky, and precarious of human endeavors. Today with dot-coms turning to dot-bombs and even long-established businesses being upset by upstarts, The Agenda provides a series of valuable lessons for anyone seeking success in the consumer-dominated economy. Read this book -- and hope your competitors do not.”
-- Joseph Nacchio, chairman and CEO, Qwest Communications

“Michael Hammer has once again forged ahead of the pack with a practical, specific, easily understood, and prophetic view of what’s ahead. As world business competition continues to intensify, CEOS will do well to listen to Hammer.”
-- Larry Bossidy, chairman and CEO of Honeywell International

“Like Dr. Hammer’s previous books, The Agenda articulates a new and important business sea change, the emergence of a customer-centric economy. His practical road map–for those who are willing to rise to the challenge–is a wake-up call rallying business leaders to start thinking like customers. From the boardroom to middle management, this is a must-read for every company executive. Your company’s future depends on it.” -- Mackey J. McDonald, CEO, chairman, and president, VF Corporation


From the Hardcover edition.
文摘 1
Get Serious About Business Again
Welcome to the Customer Economy

Suddenly, business is not so easy anymore.

For a very brief period in the late 1990s, it seemed that all the problems of business had been solved. Everywhere one turned, enterprises were booming. Established companies were racking up record sales and earnings. Start-ups were deluged with capital. Everyone was doing well, and everyone was making money. Growth and success were taken for granted. Confidence was high. Customers were spending. The stock market was moving in one direction only--up.

Anyone seemed to be able to win at business. Knowledge, technique, and experience were not needed, only energy, gumption, and attitude. The new American dream had nothing to do with working hard and long to build a business but featured instead hanging out with some buddies, coming up with a cool idea, and "going public" in a year or so. The business zeitgeist, as promoted by self-proclaimed visionaries, was that we were in a "New Economy," in which the business cycle had become a thing of the past. The Internet had changed everything, and mundane issues like cost and quality and inventory had become irrelevant.

Not anymore. The longest economic expansion in U.S. history is winding down, and the giddy days of the 1990s are now mere memories. As of this writing, the business media are no longer reporting on plants running over capacity, on companies scrambling to fill positions, or on venture-funded start-ups revolutionizing this industry or that. Instead, we are hearing about layoffs and store closings, energy shortages and soaring costs, decreased advertising and lower profits, missed earnings expectations and steep stock market declines. Business school applications are up, and IPOs are down.

Businesspeople's smugness has given way to anxiety. They can no longer take growth for granted or assume that this year will be better than last. Now they must
……