基本信息出版社：HarperCollins Publishers
页码：288 页
出版日期：2006年09月
ISBN：0060819251
条形码：9780060819255
装帧：平装
正文语种：英语
外文书名：发布它！: 如何将绝妙想法转化为畅销的伟大产品

内容简介

The easy–to–read bible for developing, financing, marketing, and selling consumer products––from gadgets to kitsch, from high–touch to high–end––for America's rising entrepreneurial nation.

Launch It! is written by a team of trend and product consultants with over 60 years of collective experience advising thousands of entrepeneurs, designers, and companies. As they realized not one trade book was available on the market that would provide soup–to–nuts guidance for any firm or entrepreneur seeking to turn inventions and cool ideas into great products that sell, they decided to write that book themselves. Unlike any other book, Launch It! provides the reader with the step–by–step game plan that anyone can follow to evaluate their idea, raise capital, save time, stay on top of emerging and important trends, and make money.

作者简介

Molly Miller-Davidson is a multi-cultural and trend specialist who is a consultant to numerous manufacturers and companies.

编辑推荐 Review
"A thorough and valuable overview that will help educate anyone involved in consumer goods marketing in America." -- Jeff Little, President, George Little Management, America's largest trade show producer

"Practical, insightful, and loaded with easy to use information." -- Michael D. Dean, President, Western Exhibitors, LLC --This text refers to the Hardcover edition.