基本信息出版社：Profile Books
页码：224 页
出版日期：2007年11月
ISBN：1846680166
条形码：9781846680168
装帧：平装
正文语种：英语
外文书名：是的!说服学的50个秘诀
内容简介 在线阅读本书
Most of us are only too aware that, whatever roles we have in
today's fast-moving world, much of our success lies in getting others to
say `Yes' to our requests. What many people might not be aware of, though,
is the vast amount of research that has been conducted on the influence
process. What factors cause one person to say `Yes' to the request of
another?
Yes! is full of practical tips based on recent academic research that shows
how the psychology of persuasion can provide valuable insights for anyone
interested in improving their ability to persuade others - whether in the
workplace, at home or even on the internet.
It combines the counter-intuition of Freakonomics with the popularising of
Does Anything Eats Wasps? For each mini-chapter contains a mystery which is
solved in a way that provides food for thought for anyone looking to be
more persuasive, and for anyone interested in how the world works.
媒体推荐 Matthew Taylor, Chief Executive, RSA
In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable.
Daniel Finkelstein, The Times
"The ideas in this book changed my way of looking at the world. This thinking is the real deal. Want to be in on the next big idea? Don't miss out."
Octavius Black, Management Today
"You should read this book. You should read it because you'll enjoy it; because it's perfectly pitched for smart businesspeople; because it's easy to dip into while waiting for a colleague or a plane; and because if you don't someone else is going to get one over on you."
The Times
"YES! is the Freakonomics of social psychology. It's a handbook to the world."
Tim Harford, author of The Undercover Economist
"Surprising, provocative, fun."
Guardian
"Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either."
Jon Ashworth, The Business
"Fascinating, really."