基本信息出版社：Cyan Communications
页码：192 页
出版日期：2007年05月
ISBN：1905736088
条形码：9781905736089
装帧：平装
正文语种：英语
丛书名：101 . . . Series
外文书名：100个伟大的营销创意: 取自世界最著名的公司

内容简介 Ideas to inspire anyone to improve their sales technique, approach and figures.

Selling is crucial to the very survival of any company. This book contains 101 great sales ideas, extracted from the world’s best companies, to help anyone improve their sales and their careers. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that essential ingredient for success.

作者简介 Patrick Forsyth runs Touchstone Training & Consultancy, an independent firm specializing in training in marketing, mangement and communications skills. He is also a successful author whose books appear in more than 20 languages.