基本信息出版社：Visual Reference Publications
页码：200 页
出版日期：2007年10月
ISBN：1584710829
条形码：9781584710820
装帧：精装
正文语种：英语
外文书名：杰出的品牌广告

内容简介 Excellence in Brand Advertising looks at 25 top agencies that successfully sell sex appeal, lifestyles, solutions, and almost impossible dreams. Part alchemy, part chemistry--these innovative agencies work their magic again and again. Discover all the secrets of how they do it, with in-depth analysis and hundreds of inspiring, intriguing examples that illuminate our consumer culture today.

* What drives consumers to buy? Learn the secrets of 25 top agencies
* Case histories and in-depth analysis
* Insider’s view of how the best ad agencies influence buyers and today’s culture

作者简介 Jim Osterman started his own company, Osterman, etc., in 1999 to assist ad agencies with media relations and business development. Before that, he was with the Southeast edition of Adweek for sixteen years. He lives near Atlanta.
媒体推荐 Product Description
Creating a brand is nothing. Creating a brand that moves consumers in the deepest recesses of their souls--and their pocketbooks--is everything. Why buy a Honda over another import? Why pay for XM when broadcast is free? Boots are boots--why pay extra for Doc Martens? Only a very few advertising agencies can drive consumers to the market with an urgent need to buy a particular brand. Excellence in Brand Advertising looks at 25 top agencies that successfully sell sex appeal, lifestyles, solutions, and almost impossible dreams. Part alchemy, part chemistry--these innovative agencies work their magic again and again. Discover all the secrets of how they do it, with in-depth analysis and hundreds of inspiring, intriguing examples that illuminate our consumer culture today.

* What drives consumers to buy? Learn the secrets of 25 top agencies

* Case histories and in-depth analysis

* Insider’s view of how the best ad agencies influence buyers and today’s culture