基本信息出版社：McGraw-Hill
页码：256 页
出版日期：2006年12月
ISBN：0071475168
条形码：9780071475167
装帧：精装
正文语种：英语
外文书名：沃尔玛
内容简介 在线阅读本书
THE SECRET OF WAL-MART'S SUCCESS-AND YOURS
Wal-Smart is not just a book about Wal-Mart. It's about the principles of leadership in a Wal-Mart economy. No matter what industry you work in, Wal-Mart influences the way you do business. In providing a new level of convenience, discount pricing, and efficiency, Wal-Mart has changed the rules of the global economy, the customer expectations for every business-and the ways your organization must deliver to keep up. Is it even possible to thrive in a world ruled by this, and other, industry giants?
Yes, it is possible-if you're “Wal-Smart,” says Bill Marquard. The architect of Wal-Mart's first-ever strategic planning process, Marquard takes you on a rare tour of what's really driving Wal-Mart's success, from its powerful process disciplines to its hidden management “DNA” to its simple, but elegant, productivity loop.
Wal-Smart answers our most gut-wrenching question as business leaders in any industry: Now that we're immersed in the Wal-Mart world, what are we going to do about it? Marquard prescribes the smart choices you need to make in every aspect of your business: as competitors, suppliers, employers, and community members.
Throughout are stories of triumph-and of defeat-that distill the critical strategic choices you must make to win in the shadow of any giant of industry . . . or to become a giant yourself. Wal-Smart equips leaders, managers, and anyone in the business community with the essential strategies that really work to survive and thrive in this brave, new Wal-Mart world.
作者简介
William H. Marquard has spent 25 years as a consultant, Fortune 200 executive, and industry observer. As a partner at Ernst & Young, he established and ran Wal-Mart's first-ever strategic planning process. During his tenure, Wal-Mart's stock rose by over 600 percent to its all-time peak in December 1999. He has served as the EVP of a Fortune 200 consumer goods wholesaler, and as an adjunct professor of finance at Northwestern's Kellogg School of Management. Today, he is the president and managing director of Marble Leadership Partners, Inc., a strategy and transformation consultancy. He has advised major organizations in 25 industries, including Wal-Mart, Walt Disney World, McDonald's, Meijer, CompUSA, and the Department of Homeland Security.
For more information visit www.wal-smart.com.
编辑推荐 From Publishers Weekly
With annual revenues of $312 billion, Wal-Mart accounts for 2.6% of U.S. economy and, with 1.8 million "associates," is the world's largest employer. Whether or not one likes it, Marquard says, it's a Wal-Mart world we live in, and astutely choosing how to respond to Wal-Mart, and other industry big dogs like it, can mean the difference between a business's success and failure. Marquard, who helped Wal-Mart devise its very first business strategy and has since worked for other businesses competing against that strategy, knows his subject intimately and describes the controversial retail goliath with admirable neutrality, bringing together the conclusions of various research studies on relevant topics-wage and expansion policies, for instance-rather than praising or condemning Wal-Mart's polarizing business practices himself. What he does provide is a weary, pragmatic portrait of the rapacious retailer from Arkansas, how that retailer "defines our world," and what "twelve smart choices" must be made to survive and prosper in its shadow.
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