基本信息出版社：John Wiley & Sons
页码：752 页
出版日期：2008年03月
ISBN：0471782777
条形码：9780471782773
装帧：精装
正文语种：英语
外文书名：招待业管理导论

内容简介 在线阅读本书

Introduction to Management in the Hospitality Industry, Ninth Edition gives you the industry know–how and the management skills needed to thrive in all aspects of the field, from food service to lodging to tourism. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Covering everything from careers to operations to finance, the text offers the most comprehensive and engaging introduction to this exciting field possible.
作者简介

Clayton W. Barrows is Professor of Hospitality Management at the University of New Hampshire.

Tom Powers is Professor Emeritus at the School of Hospitality and Tourism Management at the University of Guelph in Ontario, Canada.
专业书评

the latest challenges and opportunities for hospitality managers, covered in a thoroughly revised new edition

Students seeking management careers in hospitality will enter a dynamic industry filled with opportunities.The rewards are many, but so are the challenges. Today's hospitality managers must deal with such complex factors as globalization, terrorism threats, ecotourism, Internet commerce, new business and financial models, and rapidly changing consumer demands.

Introduction to Management in the Hospitality Industry, Ninth Edition gives students the industry know-how and the management skills needed to thrive in all aspects of the field, from food service to lodging to tourism. In this latest edition, the authors have brought the text thoroughly up to date by featuring new and emerging companies, new technologies, and new ways of doing business. Covering everything from careers to operations to finance, the text offers the most comprehensive and engaging introduction to this exciting field possible, including:

Six chapters dedicated to management topics, with examples and case studies demonstrating the tools hospitality managers use to solve problems

New trends in lodging, focusing on new electronic distribution channels

Expanded coverage of franchising, gaming, and spas

The latest coverage of electronic resources for managers, including online recruiting

Exploration of the significant changes that have taken place in hospitality and tourism in the post-9/11 world

New and revised Internet exercises to familiarize students with Internet usage in today's hospitality industry

Upon successful completion of this text, readers will have a strong grasp of the many facets of the hospitality industry. Moreover, they'll understand the issues and challenges facing managers in the industry and the many possible career paths that await them.