基本信息出版社：Routledge
页码：224 页
出版日期：2004年05月
ISBN：0415320186
International Standard Book Number：0415320186
条形码：9780415320184
EAN：9780415320184
版本：1
装帧：平装
正文语种：英语
丛书名：Basics
外文书名：管理：基础

内容简介 在线阅读本书

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.
作者简介 Morgen Witzel is Honorary Senior Fellow at the School of Business and Economics, University of Exeter, and editor in chief of Corporate Finance Review. He has lectured and written on many topics in business and management, including business in China, virtual organizations and management history. He has written nine books and over 300 articles and essays for journals including the Financial Times, The Smart Manager and European Business Forum. His works include the Biographical Dictionary of Management (Thoemmes Press, 2001), Builders and Dreamers: The Making and Meaning of Management (FT-Prentice Hall, 2001), Managing in Virtual Organizations (Thomson Learning, 2003) and Singular and Different: Business in China, Past, Present andFuture (Palgrave Macmillan 2004).
目录
1. Introduction 2. Strategy 3. Organization 4. Human Resources 5. Marketing 6. Production 7. Finance 8. Knowledge 9. Culture 10. The Manager
……