基本信息出版社：McGraw-Hill
页码：192 页
出版日期：2008年01月
ISBN：0071486313
International Standard Book Number：0071486313
条形码：9780071486316
EAN：9780071486316
版本：1
装帧：平装
正文语种：英语
丛书名：Businessweek Power Plays

内容简介 在线阅读本书

Learn the Plays

Make Your Move

*Fire up the engine of your company's vision like Norbert Reithofer did at BMW

*Cut through a tired routine the way Jody Thompson and Cali Ressler have at Best Buy

*Follow Bernard Arnult's example at Louis Vuitton to put your customer satisfaction in the bag

* Focus on a new business plan with Antonio M. Perez at Kodak

And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

作者简介

BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through its Web site, BusinessWeek.com.

目录

INTRODUCTION

ANTONIO M. PEREZ: Kodak’s Moment of Truth

JODY THOMPSON AND CALI RESSLER: No Schedules, No Meetings, No Joke at Best Buy

J ALLARD: The Soul of a New Microsoft

JAMIE DIMON: JPMorgan’s Grand Design

NORBERT REITHOFER: BMW’s Dream Factory

BERNARD ARNAULT: The Vuitton Money Machine

HENNING KAGERMANN: A Sea Change in Software at SAP

ROGER K. DEROMEDI: Why Kraft Is on a Crash Diet

STEVE STOUTE: Repositioning Any Brand With Pop Culture

……