基本信息出版社：Wiley
页码：272 页
出版日期：2009年02月
ISBN：047040776X
International Standard Book Number：047040776X
条形码：9780470407769
EAN：9780470407769
装帧：精装
正文语种：英语

内容简介 All in one Resource for Internet marketers: This is the only book where internet marketers in myriad fields and industries can acquire access to an itemized and categorized listing of tools to fuel online business. The Little Black Book of Online Business includes a 65 page directory of the best, proven resources to help you explode your Internet business. It has been touted as "a required resource for anyone doing business on the net", and has been downloaded from his site over 6,000 times since he first made it available.
作者简介 Paul Galloway has spent the last ten years working in online marketing. He currently consults and executes online marketing technology, particularly affiliate propagation and tracking systems for new product launches. For more information, please visit www.paulgalloway.com. To subscribe to Paul Galloway's "BizTools Brief," see www.biztoolsbrief.com.
专业书评 From the Back Cover

"Priceless! This book gives every business instant access to the Web's most trusted resources—it's a decade's worth of research squeezed into one little black book."
—Jim Daniels, bizweb2000.com's Internet Marketing News

"Whether someone wants to know where to advertise, how to add video to their Web site, how to podcast, or even where to get custom cartoons for their Web site, all they have to do is consult this handy little reference—it's all there. Just going through the table of contents one can learn a lot."
—Mike Mograbi, Internet Marketing News Watch, imnewswatch.com

"I've been marketing successfully online for over eight years and still didn't have a clue about more than half of these valuable resources. If you own or run (or if you're planning on starting) an Internet business, grab a copy now. You'll discover a world of possibilities inside this gem of a book!"
—Simon Hodgkinson, HodgkinsonPublishing.com

"Whether you're just getting started or you're already making a mint online, The Little Black Book of Online Business will quickly become your best friend as you take your business to the next level."
—Michael Rasmussen, MichaelRasmussen.com

"The Little Black Book of Online Business hasn't budged from my side from the day Paul sent me a copy. This could become the Internet marketer's bible. And could possibly become one of the most thumbed-through books I own."
—Harlan Kilstein, overnight-copy.com

"If you don't know where to go for help running your business online, do yourself a huge favor and turn to The Little Black Book of Online Business . . . it'll save you hundreds of hours of frustration."
—Jeff Johnson, online business expert, UndergroundTrainingLab.com

"If you're someone who uses the Internet to generate income, The Little Black Book of Online Business should be on your desk. Period. You're losing money without it."
—Nick "The Geek" Smith, Web design and SEO expert, klaxxon.com
目录
Dedication.

Foreword.

Introduction.

How to use this book . . .

Advertising.

Affiliate Marketing.

Article Marketing.

Audio.

Autoresponder Services / Software.

Backup.

Blogs.

CGI Scripts.

Chat Services.

ClickBank.

Communications.

Conferencing.

Content Suppliers.

Content Management.

Copywriting.

Co-Registration.

Credibility / Trust.

DNS Services.

Digital Product Security.

Direct Mail.

Discussion Boards / Forums.

Domain Names.

Duplication.

eBay.

eBooks.

E-Commerce Integrated Systems.

Email Marketing.

eZines / eLetters.

File Format Conversion.

File Hosting.

Firefox Extensions.

Flash Tools.

Fulfillment.

Google.

Graphics.

Help Desk Software.

Javascript.

Keywords.

Leads.

Legal.

Link Directories / Portals.

Marketing Forums and Newsletters.

Media Hosting.

Membership Site Software.

Merchant Accounts.

Mind Mapping Software.

Miscellaneous Resources.

Newsletter Services.

Outsourcing.

P3P Policies.

Pay-Per-Click (PPC) Search Engines.

Payment Gateways and Payment Solutions.

PDF Resources.

Popups.

Podcasting  / Vidcasting.

Publicity.

Printing.

Project Management / Groupware.

Promotional Items and Incentives.

Really Simple Syndication (RSS).

Referral Marketing Tools.

Research.

Screen capture.

Search Engine Optimization.

Security.

Shopping Cart Software / Services.

Software Marketing Tools.

Social Media Marketing.

SPAM.

Split Testing Services / Software.

Survey Services / Software.

Tracking.

Video.

Viral Marketing.

Web Design Resources.

Web Hosting Services.

Web Site Monitoring.
……