基本信息出版社：McGraw-Hill
页码：192 页
出版日期：2007年10月
ISBN：0071495894
International Standard Book Number：0071495894
条形码：9780071495899
EAN：9780071495899
版本：1
装帧：平装
正文语种：英语
丛书名：Perfect Phrases

内容简介

The Right Phrase for Every Situation…Every Time

Prospecting for new customers is a key part of every salesperson's job-and perhaps the most challenging part. Your leads, your approach, your timing, everything needs to be perfect. That's why you need Perfect Phrases for Lead Generation by renowned sales guru Bill Brooks. He's assembled a winning collection of proven sales strategies for the 21st century-each linked with appropriate phrases for every customer scenario. Using his surefire selection of targeted phrases, you'll learn how to:

Identify the 25 types of clients-and customize your words to win them over Master the 10 principles of direct prospecting-using the right phrases to turn cold calls into cash Expand your customer base-and grow your sales-faster, bigger, and better

Filled with hundreds of ready-to-use phrases, specific sales pitches, new communication tools, and other networking secrets, this invaluable handbook puts all the tricks of trade at your fingertips.

作者简介

Bill Brooks is CEO of The Brooks Group, one of the world's premiere resources for sales and business leadership. He is a renowned corporate coach, consultant, speaker, and the author of fifteen books.