Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.
网友对The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up的评论
字体太小， 阅读很吃力， 还没有完全看完， 写的内容很朴实， 也许生意都是从朴实的道理开始做起，万里之行始于足下。主要出版商的设计包装问题 to make it unreadable , 如果如作者标榜的成功， 应该考虑到亚洲读者不同欧美人的阅读习惯，毕竟现在什么都全球化。
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