As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:
be creative on demand with de Bono's step-by-step approach
add value to ideas and turn them into financial assets
boost creativity with the power of lateral thinking
break free from old ways of thinking with creative challenging
网友对Serious Creativity: How to be creative under pressure and turn ideas into action的评论
I have read this book many times and dipped back into it for over 20 years now. The criticisms of repetition across all of his books are true, however many of his books are worth reading. However, in my opinion, this is the most comprehensive. One of the strengths is the dispelling of those unhelpful myths surrounding creativity: that is, you have to be born creative, you have to wait for the muse to strike or you have to act wacky to generate new ideas. All completely untrue!
The book then moves into explaining a series of operating concepts or principles of creativity that are easy to absorb and take on board. The beauty of this when you understand these, then you can develop techniques which suit you. However, he then also gives a broad range of creative techniques which can be employed at will. There are also great chapters in the back telling you which techniques work best for the problem at hand (ie. if you're trying to improve an existing idea, or create something new, or solve problems etc...).
I highly recommend this book and was glad it made it to the kindle to replace my well-worn paperback I bought years ago. I consider de Bono the real founding father in our modern times in lateral thinking and creativity. If you want the source check out this book.
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