Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. Many want to make yoga teaching their full-time career, but most training programs fall short in covering business acumen, and they may not equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring book guides both new and established professionals toward maximizing their impact as teachers and achieving their career goals. You’ll learn to:

• build a loyal student base
• plan dynamic classes
• optimize your own practice
• become more financially stable
• maintain a marketing plan
• use social media effectively
• create a unique brand identity
• inspire even more students to embrace yoga

媒体推荐

“The comprehensive, nuts-and-bolts guide for a sustainable, successful, and fulfilling yoga teaching career.”
— Rod Stryker, author of The Four Desires

“Amy Ippoliti and Taro Smith are the ultimate power duo when it comes to combining the worlds of yoga, teaching, and business.”
— Kathryn Budig, author of The Women’s Health Big Book of Yoga

“This book will now be required reading for all my teacher training programs!”
— Jason Crandell, Yoga Journal contributing editor

“This much-needed resource lays out the fundamentals of teaching yoga in a real and approachable way.... I thought I would never be interested in a ‘business’ book, but I picked up this book and couldn’t put it down. It is a great read from start to finish.”
— Colleen Saidman Yee, author of Yoga for Life

“Yoga teachers will find plenty of creative and practical ideas for building a viable and rewarding (though rarely lucrative) career that may offer such unusual perks as inner peace and self-awareness.”
— Publishers Weekly

网友对The Art and Business of Teaching Yoga: The Yoga Professional's Guide to a Fulfilling Career的评论

I'm just finishing up my yoga teacher training, and I picked up this book on my own. It covered a lot of ground that YTTs do not - the practical side of the yoga teaching business, how to be true to yourself as a teacher and use your genuine personality and interests to best market yourself, and even justification via yoga literature for getting paid to share yoga with others. It's a quick read, but I expect I will refer to it often. And someday, if I ever offer or are a part of a YTT course, I will definitely include this book!

I have been teaching yoga since 2003 and found quite a bit in this book to be useful information, a different perspective on things and/or things to ponder. I recommend checking it out if you're a yoga teacher. It's an easy, clear read. And the type of book that you can integrate what you think will be useful into what you are already doing. I have already started using some of the suggestions and think it will shift things more positively for me.

This book should be included in EVERY teacher training. So practical, and a very easy read. Finished it in 3 days, and plan on reading it again once I get it back from the list of people it is out on loan to.

I just finished this book and am happy to have read it. I found the content useful and easy to read and will implement much of it to grow my yoga "business" from now on. I enjoyed the section on Teaching Well and class preparation as well as the survey data from yoga students on how they perceive certain language and teaching styles. I am sure to use this book a lot in the future.

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