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商务英语:商业计划书第2步

发布时间: 2008-11-30 10:55:51 作者: songlijuan

第二讲:现状分析(present situation)

这部分尽可能简明扼要而又全面地介绍公司的情况,以及公司所在行业的信息。

市场环境,例如:

The marketplace has been stagnant for 2 years. We are poised now to...

产品或服务,例如:

The present stage of S30 is in the design stage.

产品生命周期,例如:

Our current product line is...

价格和利润,例如:

Current prices are... and profits are...

客户,例如:

Current customers are using our... for...

销售渠道,例如:

We have service centers, retailers, manufacturer's representatives...

管理团队情况,例如:

Most of our management is in place, however, we require a production manager to complete our team.

财务状况,例如:

Current cash available is....

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