From Mind Your Manner
Many job applications are unsuccessful because applicants do not read job advertisements accurately. Consequently, they do not familiarize themselves with the job requirements. In order to separate the wheat from the chaff as early as possible in the job application process and to avoid unnecessary work for both the applicant and the employer, an applicant should be able to fulfill at least 80% of the listed requirements and identify with the job conditions. If you feel anxious about one of the main listed requirements, it is better to resist applying for the job.
The Job Advertisement
Regardless of whether you are searching on the Internet or in printed materials, a classic, good job ad will tell you the following:
We are...
... the self-introduction of a business gives you information on the branch in which the business is involved, tells you which products or services are sold, and mentions the size, market placement and location of the business.
We are looking for...
…the job description states a job title and explains the area of responsibility and additional work conditions, such as the starting date.
We expect...
... the job requirements and qualifications that an applicant must fulfill: level of formal education, job experience, additional qualifications and any soft skills or personal details, such as age.
We offer...
... any special benefits, such as an above average salary, a company car, reimbursements for moving costs, and any out of the ordinary social benefits.
We request...
... information about what you should include in your application (one page resumes only, references, etc.), the application process, as well as the name and telephone number of the contact person, reference word or code to list in the address, etc.
Reading and processing job advertisements
Here are a few tips for systematically going through job ads:
1. Cut the job ad out of the paper or print it out from the Internet. (Do not forget to note the source and the date of the ad!)
2. Highlight any key words and check the ad for the following information:
* Which company is looking for employees? Have you ever heard of it? What is their branch of expertise? How big is the company? Are they known for anything in particular?
* What is the position to be filled?
* What are the tasks involved in the job?
* Which qualifications and how much experience should an applicant have? (Evaluate in order of importance.)
* Is there an age limit?
* Are there chances for career development?
* Which financial incentives are offered?
* How should an applicant contact the employer?
* Should the applicant send a short, one-paged application or a complete application?
* Is there an application deadline?
* Are telephone calls welcome?
* Can you request your salary level?
* Is there a restriction notice?
3. Take notice of the ad's size, the word-choice and the image that it sends. Depending on whether you interpret the ad as sober and technical or relaxed and cool, tells you a lot about the image and tone that the company wants to project. The size of the ad tells you how much value the company places on the job being offered.
4. Pay attention to the statements that are listed in the advertisement. Make an initial decision on applying or not. Also, pay attention to age requirements. If you are well over the age limit, your application will not go far. Also, keep in mind the lower salaries of younger employees.
5. What seem to be the primary (must-have) requirements and what seem to be the secondary (nice-to-have) requirements for the job?
6. Based on these criteria, evaluate your profile. How well do you realistically fulfill these requirements?
7. While doing this evaluaiton, do not forget to consider your strengths, weaknesses, interests, and main qualifications. Will the job support and use your abilities or does the employer have other priorities? If yes, how can you make up for any discrepancies between your profile and the job requirements?
8. Based on what you have discovered by comparing your profile with the job ad, come up with three to five arguments for your cover letter:
* Why are you perfect for this job, and why should the employer hire YOU instead of someone else?
* Why do you personally see an opportunity in this job, and why exactly do you want to have THIS job?
9. Do not forget to take down any questions while going through the job ads. Call the company and ask about any questions that you have or about anything that is not clear in the advertisement. Also, keep questions in mind for the interview, and always be prepared to answer the question, " Why should we hire you instead of someone else?"
许多工作申请不成功是因为求职者没有认真阅读招聘广告。因此，他们自己对职位要求也并不熟悉。为了能在求职过程中尽快分辨良莠，避免求职和招聘双方的不必要的工作麻烦，一个求职者应该能够至少满足广告中所列出的80%的要求，并熟知工作条件。如果你对所列出的主要工作要求之一感到焦虑，那么最好不要申请这个工作。
招聘广告
无论你是在网上还是在印刷品上查找，一个典型的、合适的招聘广告应该包含以下几点……
我们是…….
对公司商务情况的描述，会让你了解一些公司的运作情况，告诉你在销售何种产品和服务，而且还会提到公司的规模、市场定位和公司的地理位置。
我们在寻找…….
对职位的描述说明了职位的名称和工作职责范围，以及其他工作条件，例如工作开始的时间。
我们期望……
求职者必须满足的职位要求和资质：正规教育的水平、工作经验，额外的资质，以及任何软性的技能和个人细节方面的要求，如年龄限制。
我们给予……
…优厚待遇， 例如高出平均水平的薪酬，一辆轿车，安家费以及其他一切社会福利。
我们要求……
…您申请时需要提供您的个人履历（不超过一页纸长的简历，以及其他参考材料），申请途径，以及你的紧急联系人的姓名及联系电话住址邮编等相关信息。
阅读、处理招聘广告
这是系统地阅读招聘广告时需要注意的几点？
从报纸上剪下广告内容或者打印网上的招聘信息。（不要忘记注明招聘信息来源及发布日期）。
表明关键词，并浏览广告中的以下信息：
* 那家公司在招人？你听说过那家公司吗？他们的分支有哪些？公司有多大规模？他们以生产什么而著称？
* 招聘的职位是什么？
* 该职位需要做哪些具体工作？
* 申请者需要具备什么资历及经验？（根据其重要性排列出来）
* 有年龄限制吗？
* 该职位发展前途怎样？
* 有怎样的奖励制度？
* 申请者如何联系雇主？
* 申请者需要递一页长的还是完整的简历？
* 申请有截止日期吗？
* 允许电话联系吗？
* 你可以对薪酬水平提出要求吗？
有何限制条件？
注意广告的长短，用词以及图片。根据你对该招聘广告的不同感觉，例如该广告读起来很正式，技术性强，或轻松愉悦，来判断该公司想要打造的形象和舆论。从广告的长度我们可以了解公司对该职位的重视程度。
注意广告中的陈述部分。根据该部分可以预先作出是否申请的决定. 还要注意是否有年龄限制。如果你已超出年限很多，你的申请就不太可能成功。另外，还要注意年轻员工的薪水相对要低。
该职位最基本的要求什么，还有一些其他“予以优先考虑”的条件是什么？
基于这些标准，来评价你的简历。你在多大程度上满足这些要求？
在做评级时，不要忘记考虑你的长处，短处，兴趣和一些主要的资历。该职位是否和你未来的发展相符，是否用到你所具有的能力，或者雇主有没有其他优先考虑的对象？如果回答是肯定的，你怎样补足你的履历和工作要求之间的差距？
比较你自己的情况和招聘年广告所列信息，并根据所得到的发现，在你的自荐信上提出三到五个方面的论述：
你为什么适合这个职位，你的雇主为什么要雇用你而不是其他人？
你觉得这个工作对你来说是否是一个机会，你为什么想做这份工作？
阅读招聘广告时不要忘记记下你想到的问题。可以和公司联系，把你任何疑问和不清楚的地方问清楚。 此外，注意面试中可能问到的问题，为回答问题做好充分准备。我们为什么要雇用你而不是其他人？