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2013年商务英语口语辅导四

发布时间: 2013-01-16 20:25:45 作者: maylh

  《 Pass Cambridge Vantage 》

  Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV 常考的商务专题。下面以 Brand power 举例说明:

  1 . 掌握商务词汇短语

  E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand

  E.g. brand image/leader/loyalty/name/power/stretching


  2 . 掌握相关商务知识

  E.g. Explain why you brought one of the products.

  strong sense of brand loyalty

  reasonable price

  good after-sales service

  reliability of the product

  good and consistent quality

  user-friendly design

  good value for money

  in style


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