An Advertisement

　　Describe an advertisement that you think is successful.

　　You should say:

　　what is advertised

　　what the advertisement contains

　　what kinds of people would be (or, are) interested in

　　and explain why you think this advertisement works well.

　　Part 3

　　The Nature of Advertising

　　1、What are some examples of places where we often see advertisements?

　　2、Why do you think many (most) advertisements use good-looking people (to promote the product or service)?

　　3、The influence of advertisements

　　4、What are the different kinds of advertising?

　　5、What kind of advertising is most common in China?

　　6、What are the ways in which advertisements catch the attention of viewers?

　　7、Is advertising on the internet very influential?

　　8、How do advertisements attract the attention of people?

　　9、What is the purpose (= the function) of advertising? = Why do companies spend money on advertising?

　　10、What kinds of advertisements are most attractive to children (or, young people)?

　　11、Do you think advertisements are a good or bad influence on children?

　　12、Do you think advertisements actually influence people to buy things (perhaps things they don't really need)?

　　13、Do overseas advertisements used in, or adapted for use in China affect Chinese culture and values?

　　Controls on Advertisements

　　1、Does the Chinese government control advertisements in any way?

　　2、What should happen to those people or companies who engage in false advertising?

　　3、Do you think there should be controls on (= laws concerning) advertising, for example cigarette and alcohol advertising?