(一)
Directions:The following is a letter. After reading it, you are required to complete the statements that follow. You should write your answers in no more than 3 words on the Answer Sheet correspondingly.
Dear Mr. Peterson,
With our visit to France coming to an end , we are leaving for China soon.
On the moment of leaving, I feel very pleased to write to you, on behalf of my fellows and in my own name as well, to express to you our deep thankfulness for the hospitality (款待) that you have given us during the short stay in France. I am sure that this visit will be helpful to the further development and strengthening of our cooperation (合作) in the area of medicine.
My fellows and I are all looing forward to the opportunity of meeting you in China in the near future, so that both sides could examine once again how we might work more closely together in order to make the relation between us a step forward.
Meanwhile, please accept our best wishes for your good health and success in your career.
Yours sincerely,
(Signature)
1. Do you know what the letter is about?
It is a letter of _____________________________________.
2. Where will Mr. Peterson return according to the letter?
He will return to _____________________________________.
3. What is the purpose of the writer during the short stay?
He will be ready to give his cooperation to _________________________.
4. They will win cooperation in _____________________________________.
5. The writer wishes to meet Mr. peterson next time in _______________________.
(二)
Directions: After reading the following passage, you will find 5 questions or unfinished statements, numbered 1 through 5. For each question or statement there are 4 choices marked A ), B), C) or D ) . You should make the correct choice and mark the corresponding letter on the Answer Sheet with a single line through the center.
Packaging is a very important form of advertising. A package can sometimes motivate people to buy products. For example, a little child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products - or to ask their parents to buy for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package has“Economy Size”or“Family Size”printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
1.“A buyer will get something for nothing”in paragraph 2 may probably mean ________.
A) a buyer will not get what he pays for
B)a buyer will get more than what he pays for
C) a buyer will get something useful free of charge
D) a buyer will get more but pay less
2. From the pasage we know the buyer pays more attention to ________.
A) the size of a container
B) a container with attractive picture
C) a well-designed container
D) a plain container with low cost
3. What suggestion does the writer give in the passage?
A) It's not good to buy the product which is sold in a glass or dish.
B) The quality of a container has nothing to do with the quality of the product.
C) The best choice for a buyer is to buy a product in a plain package.
D) A buyer should buy what he needs most rather than a well-designed package.
4. Which of the following sentences is NOT true according to the passage?
A) In fact glasses or dishes used for packaging do not cost money at all.
B)“Family Size”printed on the package means that it is rather economic.
C) To a child, even to an adult, the form is far more important than the content.
D) Words and pictures written on the package are thought to be an advertisement.
5. What do you think is the best title for the passage?
A) How to Package a Product.
B) How to Make an Advertisement.
C) How to Sell Product.
D) How to Attract More Buyers.
(三)
Directions: This task is the same as Task 1. The 5 questions or unfinished statements are numbered 41 through 45.
Broadband technology is seen as the key to the new digital economy.
In this rapidly changing world, media and technology information Can be sent via phone calls and downloads like music, graphics, business information or films.
The simpler the information, the smaller the package and the narrower the bandwidth needed to deliver it.
Broadband is used for high speed Internet connections at a fixed monthly rate. It turns an exciting telephone line into a high speed digital line capable of carrying data up to 40 times conventional modem speeds.
Any download is available at the click of a mouse-there is no dial-up as there is with standard Internet Service Providers.
For home owners and families there are many advantages. One of the most important is simultaneous (同时的)access to both telephone lines and the Internet. No queses and no delay.
For businesses, broadband can impove customer relations and provide direct access to corporate e-malls and databases. Entire operations can go online.
41. The function that broadband technology has on the new digital economy is ________.
A) further
B) critical
C) costly
D) global
42. How much does a user pay if he has broadband technology installed?
A) It depends On the length of time.
B) It depends on the times of dial-up.
C) He pays at a fixed monthly rate.
D) He pays a lot of money.
43. Compared with the modem speed the broadband technology can transmit data ________.
A) at up to forty times of ordinary speed
B) much more faster
C) at a high speed
D) within a second
44. Who can take advantage of the broadband technology according to the passage?
A) Family members.
B) College students.
C) Both home owners and businessmen.
D) Only businessmen and their partners.
45. With the broadband technology companies can have all their operations done
A) during the work days.
B) during the whole week
C) online
D) offline
(四)
Directions: After reading the following passage, you will find 5 questions or unfinished statements, numbered 36 through 40. For each question or statement there are 4 choices marked A ), B), C) or D ) . You should make the correct choice and mark the corresponding letter on the Answer Sheet with a single line through the center.
Packaging is a very important form of advertising. A package can sometimes motivate people to buy products. For example, a little child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products - or to ask their parents to buy for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package has“Economy Size”or“Family Size”printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
36.“A buyer will get something for nothing”in paragraph 2 may probably mean ________.
A) a buyer will not get what he pays for
B)a buyer will get more than what he pays for
C) a buyer will get something useful free of charge
D) a buyer will get more but pay less
37. From the pasage we know the buyer pays more attention to ________.
A) the size of a container
B) a container with attractive picture
C) a well-designed container
D) a plain container with low cost
38. What suggestion does the writer give in the passage?
A) It's not good to buy the product which is sold in a glass or dish.
B) The quality of a container has nothing to do with the quality of the product.
C) The best choice for a buyer is to buy a product in a plain package.
D) A buyer should buy what he needs most rather than a well-designed package.
39. Which of the following sentences is NOT true according to the passage?
A) In fact glasses or dishes used for packaging do not cost money at all.
B)“Family Size”printed on the package means that it is rather economic.
C) To a child, even to an adult, the form is far more important than the content.
D) Words and pictures written on the package are thought to be an advertisement.
40. What do you think is the best title for the passage?
A) How to Package a Product.
B) How to Make an Advertisement.
C) How to Sell Product.
D) How to Attract More Buyers.
参考答案
(一)
参考译文
亲爱的派特森先生，
我们在法国的参观已告结束，即将返回中国。
在即将返回之际，我有幸代表自己和我的同事们给你写信，对于在法国逗留期间你的盛情款待表达由衷的谢意。我相信这次参观有助于进一步促进和加强我们在医药领域的合作。
我和我的同事们期待着能很快在中国与你会面，以便双方再次商榷如何更加密切的合作，以推动我们之间的关系再上一个台阶。
同时请接受我们美好的祝愿，祝你身体健康，事业成功。
你的朋友
(签名)
答案及精解
1.【答案精解】thanks for hosspitality。从原文to express to you our deep thankfulness for the hospitality可以得到答案。
2.【答案精解】China。从原文we are leaving for China soon可以得到答案。
3.【答案精解】Mr. Peterson。这封信是写给Mr.Peterson的，所以我们推断Mr.Peterson是合作的对象。
4.【答案精解】the area of medicine。从原文and strengthening of our cooperation(合作)in the area of medicine可以得到答案。
5.【答案精解】China。从原文My fellows and I are all looking forward to the opportunity of meeting you in China，其中you指的就是Mr.Peterson，从而可以得到答案。
(二)
参考译文
包装是广告的一个非常重要的部分。一个好的包装有时会促使人们购买某种产品，例如，一个小孩子可能会因为包装盒子上印有一个电视演员的图片而要买那份早餐食品，小孩子对图片的兴趣远远大于他对早餐的兴趣。一些供小孩子涂色或者剪切的图片，包装上印刷的游戏，盒子中装着的小礼物同样会促使许多小孩购买产品——或者叫他们的父母为他们买。
有些包装显示，有的购买者买一件东西，却什么也不图。那些包装在可重复使用的容器中的食物产品就是例证。尽管装在一个普通容器中的同样的产品价钱要低一些，但是，因为人们认为包装是免费的，所以他们通常还是更喜欢购买装在可重复利用的玻璃器皿中的产品。然而，包装的成本是计算在产品的成本中的。
包装的尺寸同样也会促使人购买。包装上可能印有“经济型”或者“家庭型”，这表明大号的包装产品最多，而价格最低。但是事实上这并不总是对的，要看是否真是这样，买者要知道该产品是怎么出售的，每单位卖多少钱。
包装上的信息应该可以提供一些答案。但是对于任何一个买家来说，最重要的事情是要记住，包装就是广告。包装上的词和图片并不是事情的全部，只有里面的产品才是。
1.【答案精解】A。推理题。这句话的意思是“有的购买者买一件东西，却什么也不图。”隐藏的意思是他们只看包装不看实物，是物非所值的购物方式。只有选项A是表达的这种意思，其他几个选项意思近似。
2.【答案精解】C。推理题。整篇文章讲的是包装就是广告。包装诱惑人进行购买，为什么人们会购买呢，主要是因为人们对好的包装感兴趣，通常认为他们是免费的。
3.【答案精解】D。推理题。最后一段，作者提示读者The words and pictures do not tell the whole story.Only the product inside Call do that.也就是说不要太相信广告词和图，要看产品本身。
4.【答案精解】A。判断题。第二段最后一句However，the cost of the container is added to the cost of the product，说明所有包装的成本都是算入产品价格的，选项A说包装的玻璃碟子不花钱，这是不正确的。
5.【答案精解】A。主旨题。本文是讲包装让购物者产生购物冲动的问题，它包含了两层意思，一是对于消费者来说，要注意不要只看包装不看内容;二是对于卖家来说，就是要注意如何包装产品了。因此A更符合这篇文章的标题。
(三)
参考译文
宽带技术被视作新的数字经济的关键所在。
在高速发展的社会，像音乐、图表、商务信息或电影之类的传媒和技术信息可以通过电话和下载的方式进行传播。
信息越简单，下载包就越小，所需用以传输的带宽就越窄。
宽带每月收取固定的费用，提供网际间的高速连接。它将电话线转化为传输数据速度可达通常调解器40倍的高速数字接线。
因为拥有标准网络服务提供商，无需拨打电话号码，只需轻轻一点鼠标，各种下载即成可能。
对于居家用户和家庭有许多便利。最重要的是可以同时上网和使用电话，不用等候也不会延误。
对于商务来说，宽带能改进客户关系，并提供公司邮件和数据库的直接查询。整个操作都可在网上进行。
答案及精解
41.【答案精解】B。推理题。从文中Broadband technology is seen as the key to the new digital economy.宽带技术被看作新数字经济的关键所在。可推断出宽带技术在新数字经济中发挥了至关重要的作用。
42.【答案精解】C。细节题。从文章第三段句首Broadband is used for high speed Internet connections at a fixed monthly rate可以得出，使用者每月所付宽带费是固定的，即at a fixed monthly rate。
43.【答案精解】A。细节题。从文章中...capable of carrying data up to 40 times conventional modem speeds得知新的传播方式是通常的四十倍。
44.【答案精解】C。推理题。文章倒数第二段介绍了宽带对家庭的好处，而文章倒数第一段介绍了宽带对商务的好处，从而可以推出宽带对家庭用户和商务用户都有利。
45.【答案精解】C。细节题。从文章最后一句Entire operations Can go online“整个操作都可在网上进行”一句即可得出答案。
(四)
参考译文
包装是广告的一个非常重要的部分。一个好的包装有时会促使人们购买某种产品，例如，一个小孩子可能会因为包装盒子上印有一个电视演员的图片而要买那份早餐食品，小孩子对图片的兴趣远远大于他对早餐的兴趣。一些供小孩子涂色或者剪切的图片，包装上印刷的游戏，盒子中装着的小礼物同样会促使许多小孩购买产品——或者叫他们的父母为他们买。
有些包装显示，有的购买者买一件东西，却什么也不图。那些包装在可重复使用的容器中的食物产品就是例证。尽管装在一个普通容器中的同样的产品价钱要低一些，但是，因为人们认为包装是免费的，所以他们通常还是更喜欢购买装在可重复利用的玻璃器皿中的产品。然而，包装的成本是计算在产品的成本中的。
包装的尺寸同样也会促使人购买。包装上可能印有“经济型”或者“家庭型”，这表明大号的包装产品最多，而价格最低。但是事实上这并不总是对的，要看是否真是这样，买者要知道该产品是怎么出售的，每单位卖多少钱。
包装上的信息应该可以提供一些答案。但是对于任何一个买家来说，最重要的事情是要记住，包装就是广告。包装上的词和图片并不是事情的全部，只有里面的产品才是。
36.【答案精解】A。推理题。这句话的意思是“有的购买者买一件东西，却什么也不图。”隐藏的意思是他们只看包装不看实物，是物非所值的购物方式。只有选项A是表达的这种意思，其他几个选项意思近似。
37.【答案精解】C。推理题。整篇文章讲的是包装就是广告。包装诱惑人进行购买，为什么人们会购买呢，主要是因为人们对好的包装感兴趣，通常认为他们是免费的。
38.【答案精解】D。推理题。最后一段，作者提示读者The words and pictures do not tell the whole story.Only the product inside Call do that.也就是说不要太相信广告词和图，要看产品本身。
39.【答案精解】A。判断题。第二段最后一句However，the cost of the container is added to the cost of the product，说明所有包装的成本都是算入产品价格的，选项A说包装的玻璃碟子不花钱，这是不正确的。
40.【答案精解】A。主旨题。本文是讲包装让购物者产生购物冲动的问题，它包含了两层意思，一是对于消费者来说，要注意不要只看包装不看内容;二是对于卖家来说，就是要注意如何包装产品了。因此A更符合这篇文章的标题。