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2013年笔译中级押题练习一

发布时间: 2013-05-27 20:57:43 作者: maylh

  Section 1: Vocabulary and Grammar (25 points)

  This section consists of 3 parts. Read the directions for each part before answering the questions. The time for this section is 25 minutes.

  Part 1 Vocabulary Selection

  In this part, there are 20 incomplete sentences. Below each sentence, there are 4 choices respectively marked by letters A, B, C and D. Choose the word or phrase which best completes each sentence. There is only ONE right answer. Blacken the corresponding letter as required on your Machine-scoring ANSWER SHEET.

  1. The explanation given by the manager yesterday was not at all _____ to us.

  A. satisfy B. satisfied

  C. satisfactory D. satisfying

  2. Part of the funds will be used to _____ that old library to its original splendor.

  A. rest B. recover

  C. replace D. restore

  3. This silk has gone right _____ and we have not sold a single piece of it for weeks.

  A. out of fad B. out of pattern

  C. out of custom D. out of fashion

  4. The new Personal Digital Assistance contained a large _____ of information about

  an individual life.

  A. deal B. amount

  C. number D. account

  5. Primitive superstitions that feed racism should be _____ through education.

  A. ignored B. exalted

  C. eradicated D. canceled

  6. _____ pollution control measures are expensive, many local governments hesitate

  to adopt them.

  A. Although B. However C. Because D. Moreover

  7. The less the surface of the ground yields to the weight of the body of a runner,

  _____ to the body.

  A. the stress it is greater B. greater is the stress

  C. greater stress is D. the greater the stress

  8. Annie Jump Cannon, _____ discovered so many stars that she was called “the

  census taker of the sky.”

  A. a leading astronomer, B. who, as a leading astronomer,

  C. was a leading astronomer, D. a leading astronomer who

  9. Kingdom of Wonders, _____ in 1995 in Fremont, Calif., became an industry legend

  for two toys: a talking bear and a ray-gun game.

  A. find B. found

  C. founded D. founding

  10. Over a very large number of trials, the probability of an event _____ is equal to

  the probability that it will not occur.

  A. occurring B. to occur

  C. occurs D. occur

  11. Only one-fifth of Americans saw oil as the chief reason that the U.S. made a war

  on Iraq, but 75 percent of the French and of the Russians believed _____.

  A. to B. so

  C. go D. do

  12. Sadly, while the academic industry thrives, the practice of translation

  continues to _____.

  A. stack B. stage

  C. stagnate D. stamp

  13. Your blunt treatment of disputes would put other people in a negative frame of

  _____, with the result that they would not be able to accept your proposal.

  A. mind B. idea

  C. intention D. wish

  15. Uncle Vernon, quite unlike Harry Potter who looked nothing like the rest of the

  family, was large, very fat, and _____, with an enormous black mustache.

  A. neck-less B. neck-lace

  C. reckless D. rack-less

  16. Home to _____ and gangsters, officials and laborers, refugees and artists, the city

  was, in its prime, a metropolis that exhibited all the hues of the human character.

  A. magnates B. magnets

  C. machines D. magnitudes

  17. His _____ behavior made everyone nervous. He was always rushing to open doors

  and perform other small tasks, apologizing unnecessarily for any inconvenience

  that he might have caused.

  A. oblivious B. observant

  C. obsequious D. obsolescent

  18. He was completely __________ by her tale of hardship.

  A. taken away B. taken down

  C. taken in D. taken up

  19. Americans who consider themselves _____ in the traditional sense do not usually

  hesitate to heap criticism in domestic matters over what they believe is oppressive

  or wasteful.

  A. pedestrian B. penchant

  C. patriarch D. patriotic

  20. As technological advances put more and more time between early school life and

  the young person's final access to specialized work, the stage of _____ becomes

  an even more marked and conscious period.

  A. adolescence B. adjacency

  C. advantage D. adventure

  Part 2 Vocabulary Replacement

  This part consists of 15 sentences in which one word or phrase is underlined. Below each sentence, there are 4 choices respectively marked by letters A, B, C and D. Choose the word or phrase that can replace the underlined part without causing any grammatical error or changing the basic meaning of the sentence. There is only ONE right answer. Blacken the corresponding letter as required on our Machine-scoring ANSWER SHEET.

  21. That boy is suffering from unrequited love and pines away.

  A. fervent B. obsessive

  C. secret D. unreturned

  22. For a long time in that vast region, this law was in abeyance.

  A. in active use B. in doubt

  C. in discussion D. in disuse

  23. A court-martial has but recently decided to acquit him.

  A. declare he is not guilty B. pardon him

  C. condemn him D. persecute him

  24. There are more people who are obese today than 20 years ago.

  A. gainfully employed B. upwardly mobile

  C. excessively overweight D. privately educated

  25. As a conductor, Leonard Bernstein is famous for his intensely vigorous and

  exuberant style.

  A. enthusiastic B. nervous

  C. painful D. extreme

  26. When insects feed on decaying plant material in a compost pile, they help turn it into useful garden soil.

  A. available B. organic

  C. distasteful D. decomposing

  27. Researchers have discovered that dolphins are able to mimic human speech.

  A. import B. imitate

  C. impair D. humor

  28. The dichotomy postulated by many between idealism and realism is one of the standard clichés of the ongoing debate over international affairs.

  A. division into two parts B. combination of two parts

  C. disparity D. contradiction

  29. Attempts have been made for nearly three decades to increase the amount of precipitation from clouds by seeding them with salt or silver iodide.

  A. Devices B. Hypotheses

  C. Efforts D. Suggestions

  30. Justices of the peace have jurisdiction over the trials of some civil suits and of

  criminal cases involving minor offenses.

  A. supremacy B. authority

  C. guidance D. obedience

  31. The feeling of competition among the students in all the classrooms where the test was going on was noticeable to everyone.

  A. discord B. discovery

  C. rivalry D. cooperation

  32. The artist spent years on his monumental painting, which covered the whole roof of the church, the biggest in the country.

  A. archaic B. sentimental

  C. outstanding D. entire

  33. Many of the electric and electronic products we purchase and consume today are what some industrial experts call “homogeneous toys.”

  A. identical B. homosexual

  C. unrelated D. distinguishable

  34. Anthropologist Barbara Myerhoff furthered her reputation as an authority on Native American culture with her study of the symbols, myths, and rituals of the Huichol people.

  A. deserved B. retained

  C. renewed D. advanced

  35. This reflects the priority being attached to economic over political activity, partly

  caused by a growing reluctance to enter a calling blighted by relentless publicity

  that all too often ends in destroying careers and reputations.

  A. powerfulness B. unwillingness

  C. renaissance D. apologeticness

  Part 3 Error Correction

  This part consists of 15 sentences in which there is an underlined part that ndicates a grammatical error. Below each sentence, there are 4 choices

  respectively marked by letters A, B, C and D. Choose the word or phrase that can replace the underlined part so that the error is corrected. There is only ONE right answer. Blacken the corresponding letter as required on your Machine-scoring ANSWER SHEET.

  36. An epigram is usually defined being a bright or witty thought that is tersely and ingeniously expressed.

  A. as B. as be

  C. as been D. to being

  37. Upon completing his examination over the patient, the doctor offered his judgment of her conditions.

  A. of B. off

  C. about D. around

  38. If they spend some time on Chinese history, they will be more able to predict China’s future.

  A. more B. be able

  C. better D. better able

  39. When she returned back by abroad, she told us all about her experience as an

  illegal immigrant.

  A. by B. back

  C. from D. back from

  40. He was looking impatient at the visiting salesman, who showed no signs of

  getting ready to leave.

  A. patient B. patience

  C. impatience D. impatiently

  41. The recent conference on the effective use of the seas and oceans was another

  attempt resolving major differences among countries with conflicting interests.

  A. resolve B. resolves

  C. to resolve D. being resolved

  42. Life insurance, before available only to young, healthy persons, can now be

  obtained for old people, and even for pets.

  A. before young, healthy persons available only,

  B. available only to young, healthy persons before,

  C. available only to persons young, but more healthy,

  D. before young and healthy persons only available to,

  43. Following a year of fast development, by the first quarter of this year, China has

  had about 1,100 e-commerce websites.

  A. China had about 1,100 e-commerce websites by the end of last March

  B. by the end of the first quarter of this year, China has had about 1,100

  e-commerce websites

  C. by the end of this recent past March, China has about 1,100 e-commerce

  websites

  D. by the end of this first quarter, China had about 1,100 or so e-commerce

  websites

  44. Sino-foreign educational program on business is popular in China now, and the

  demand for high level interpretation is great.

  A. programs in enterprises / high level interpreters

  B. programs in international business / senior interpreters

  C. program in international biz / senior interpretations

  D. programs of business / high-level interpretations

  45. Many students agreed to come, but some students against because they said they

  don’t have time.

  A. were against because they said they did not

  B. were against because they say they don’t

  C. were against it because they said they did not

  D. were against coming because they said they don’t

  46. While it is essential that the text covers the subject adequately, it is also important

  that it is neither too detailed or too complex for the intended reader.

  A. for B. nor

  C. no D. not

  47. Consumer porcelains in Jingdezhen are not selling well in export market as

  compared with those made in Liling, Hunan Province and Zibo, Shandong

  Province.

  A. on export market B. in exporting market

  C. in exported market D. in the export market

  48. It is a market which sales value might be more than 10 billion yuan.

  A. a market with a sales value that might be

  B. a market which might be sales value

  C. a market with sale value might be

  D. market with sales might be a value

  49. As an English major student, I think business English is more practical than other

  fields.

  A. a English student / field

  B. a English major student / regions

  C. an English major / courses

  D. an English student major /sciences

  50. We should let more young parents and their children can enjoy scientific early

  education.

  A. provide more young parents and their children to enjoy early education

  B. provide more young parents and their children to enjoy early education and

  scientific

  C. provide young parents and their children enjoy more scientific early

  education

  D. provide young parents and their children with more early education services

  Section 2: Reading Comprehension (50 points)

  In this section you will find after each of the passages a number of questions or unfinished statements about the passage, each with 4 (A, B, C and D) choices to complete the statement. You must choose the one which you think fits best. Then blacken the corresponding letter as required on your Machine-scoring ANSWER SHEET. The time for this section is 70 minutes.

  Questions 51 -60 are based on the following passage.

  Social control refers to social processes, planned or unplanned, by which people are taught, persuaded, or forced to conform to norms. In every society, some

  punishments or negative sanctions are established for deviant behavior. Without deviant behavior there would not be need for social control and without social control

  there would not be a way of recognizing the boundary between the acceptable and the unacceptable. Social control may be either formal or informal. Informal mechanisms include expressions of disapproval by significant others and withholding of positive rewards for disapproved behavior. Most people internalize norms in the course of socialization.

  This is any group’s most powerful protection against deviance, in that the individual’s own conscience operates as an agent of social control. When informal sanctions fail, formal agents of social control may be called upon. In contemporary society, such formal agents and agencies include psychiatry and other mental health professions;

  mental hospitals; police and courts of law; prisons; and social welfare agencies. All these formal agents function to limit, correct, and control violation of norms. Conflict theorists would also point out that social control agents and systems tend, in any society, to serve the interests of powerful groups and to enforce the norms most

  beneficial to those who make the rules and who, therefore, define unacceptable behavior.

  Social control, whether formal or informal, has a dual function. First, it punishes the wrongdoer and reaffirms the boundaries of acceptable behavior. Second, and less recognized, it regulates the manner in which deviants are treated.

  51. Social control refers to processes by which .

  A. norms are developed

  B. norms are enforced

  C. people are educated and trained

  D. people are rewarded and punished

  52. Every society has its own .

  A. planned systems B. controlled norms

  C. recognized boundary D. established sanctions

  53. Informal mechanisms of social control include the following except .

  A. a high level of interest in ensuring conformity

  B. expression of disapproval by significant others

  C. withholding of positive rewards for the deviants

  D. people’s internalization of norms in socialization

  54. The most powerful protection against deviance is .

  A. negative sanctions B. severe punishments

  C. the individual’s conscience D. unrestrained suppression

  55. Formal agents of social control include the following except .

  A. police stations B. mental hospitals

  C. welfare agencies D. vocational schools

  56. The purpose of formal agents is .

  A. to make beneficial rules B. to preserve social orders

  C. to control violation of norms D. to define acceptable behavior

  57. Which statement about social control agents is not true?

  A. They tend to serve the interest of those who enforce the norms.

  B. They tend to serve the interest of those who receive a benefit.

  C. They tend to serve the interest of those who make the rules.

  D. They tend to serve the interest of those who are powerful.

  58. According to conflict theorists, social control agents and systems

  are .

  A. liberal B. partial

  C. neutral D. overall

  59. In the third paragraph, “a dual function” refers to .

  A. formal and inform B. rewards and penalties

  C. approval and disapproval D. clarification and regulation

  60. The perspective from which the author discusses social control is .

  A. biological B. sociological

  C. psychological D. anthropological

  Questions 61 -70 are based on the following passage.

  Every group has a culture, however uncivilized it may seem to us. To the

  professional anthropologist, there is no intrinsic superiority of one culture over

  another, just as to the professional linguist, there is no intrinsic hierarchy among

  languages.

  People once thought of the languages of backward groups as undeveloped. While

  it is possible that language in general began as a series of grunts and groans, it is a

  fact established by the study of “backward” languages that no spoken tongue answers

  that description today. Most languages of uncivilized groups are, by our most severe

  standards, extremely complex. They differ from Western languages not in their sound

  patterns or grammatical structures, which usually are fully adequate for all language

  needs, but only in their vocabularies, which reflect the objects and activities known to

  their speakers. Even in this aspect, two things are to be noted. First, all languages

  seem to possess the machinery for vocabulary expansion, either by putting together

  words already in existence or by borrowing them from other languages and adapting

  them to their own system. Second, the objects and activities requiring names and

  distinctions in “backward” languages, while different from the West, are often

  surprisingly numerous and complicated. A Western language distinguishes merely

  between two degrees of remoteness (“this” and “that”). But some languages of the

  American Indians distinguish between what is close to the speaker, or to the person

  addressed, or removed from both, or out of sight, or in the past, or in the future.

  61. Every group of human beings .

  A. has its own set of ideas, beliefs and ways of life

  B. has an extremely complex and delicate language

  C. has its own elegant music, literature, and other arts

  D. has the process of growing crops or raising animals

  62. To the professional linguists, .

  A. there is no intrinsic superiority of cultures

  B. there is no intrinsic hierarchy of languages

  C. all languages came from grunts and groans

  D. all languages are most severe and standard

  63. Most languages of uncivilized groups are .

  A. adequate B. numerous

  C. ingenious D. ingenuous

  64. “Backward” languages fall behind Western languages in .

  A. structures B. vocabularies

  C. written forms D. sound patterns

  65. All languages, whether civilized or not, have .

  A. their own ways to transfer ideas

  B. their own forms to satisfy needs

  C. their own abilities to answer description

  D. their own systems to expand vocabulary

  66. Which of the following statements is implied in the passage?

  A. Anthropologists have nothing to do with linguists.

  B. Linguists have nothing to do with anthropologists.

  C. The study of languages casts light upon the study of cultures.

  D. The study of cultures casts no light upon the study of languages.

  67. It is implied that all cultures have to be viewed .

  A. profoundly B. intrinsically

  C. independently D. professionally

  68. According to this passage, to learn a foreign language would require

  one .

  A. to do more activities B. to learn about a new culture

  C. to meet more people D. to need more names

  69. The author’s attitude shown in this passage toward “backward” languages

  is .

  A. restrained B. subjective

  C. objective D. resolute

  70. This passage is on the whole .

  A. narrative B. instructive

  C. prescriptive D. argumentative

  Questions 71 -80 are based on the following passage.

  The field of medicine has always attracted its share of quacks and charlatans —

  disreputable women and men with little or no medical knowledge who promise quick

  cures at cheap prices. The reasons why quackery thrives even in modern times are

  easy to find.

  To begin with, pain seems to be a chronic human condition. A person whose body

  or mind “hurts” will often pay any amount of money for the promise of relief. Second,

  even the best medical treatment cannot cure all the ills that beset men and women.

  People who mistrust or dislike the truths that their physicians tell them often turn to

  more sympathetic ears.

  Many people lack the training necessary to evaluate medical claims. Given the

  choice between (a) a reputable physician who says a cure for cancer will be long,

  expensive and may not work at all, and (b) a salesperson who says that several bottles

  of a secret formula “snake oil” will cure not only cancer but tuberculosis as well,

  some individuals will opt for “snake oil”.

  Many “snake oil” remedies are highly laced with alcohol or narcotic drugs.

  Anyone who drinks them may get so drunk or stoned that they drown their pains in

  the rising tide of pleasant intoxication. Little wonder that “snake oil” is a popular

  cure-all for minor aches and hurts! But let there be no misunderstandings. A very few

  “home remedies” actually work. However, most remedies sold by quacks are not only

  useless, but often can be harmful as well.

  71. In this passage, a quack or a charlatan is .

  A. someone who has a special ability

  B. someone who has little knowledge

  C. someone who is not a good doctor

  D. someone who pretends to be a doctor

  72. The sentence “pain seems to be a chronic human condition” means .

  A. pain seems to be very serious

  B. pain seems to be very difficult

  C. pain seems to last for a long time

  D. pain seems to be always happening

  73. Quackery thrives even in modern times because .

  A. patients pay any amount of money

  B. patients do not like their physicians

  C. quacks say that they can help patients

  D. best medical treatment costs very much

  74. People who seek the advice of quacks and charlatans are .

  A. those who are poorly educated

  B. those who are highly educated

  C. those who dislike medical treatments

  D. those who mistrust physicians’ truths

  75. To evaluate medical claims, one must .

  A. turn to reputable doctors B. make an adequate choice

  C. have the necessary training D. disbelieve promise of relief

  76. According to the author, a very few home remedies are .

  A. useless B. harmful

  C. pleasant D. effective

  77. Which of the following statements is not true?

  A. quacks are really sympathetic B. “snake oil” does not work

  C. doctors cannot cure all ills D. patients are often impatient

  78. Many individuals opt for “snake oil” because .

  A. they are misled by a secret formula

  B. they cannot afford a treatment

  C. they lack medical knowledge

  D. they do not trust physicians

  79. “Snake oil” is a popular cure-all for minor aches and hurts

  because .

  A. it has actually worked B. it has some fruit stones

  C. it has been misunderstood D. it has alcohol or narcotic drugs

  80. Which of the following would be the best title of this passage?

  A. Distrust of Physicians B. Medical Treatment

  C. Snake Oil Remedies D. Guard Against Quackery

  Questions 81 -90 are based on the following passage.

  Modern industrial society grants little status to old people. In fact, such a society

  has a system of built-in obsolescence. There is no formal system for continuing our

  education throughout our life in order to keep up with rapidly changing knowledge.

  When our education and job skills have grown obsolete, we are treated exactly like

  those who have never gained an education or job skills and are not encouraged or

  given the opportunity to begin anew.

  As a society becomes more highly developed, the overall status of older people

  diminishes. Improved health technology creates a large pool of old people, who

  compete for jobs with the young. However, economic technology lowers the demand

  for workers and creates new jobs for which the skills of the aged are obsolete, forcing

  older people into retirement. At the same time, young people are being educated in the

  new technology and are keeping pace with rapid changes in knowledge. Finally,

  urbanization creates age-segregated neighborhoods. Because the old live on fixed

  incomes, they must often live in inferior housing. All these factors — retirement,

  obsolete knowledge and skills, inferior standards of living — lower the status of the

  aged in society.

  A century ago, when one could expect to live only to 50 or so, the life span more

  or less coincided with the occupation and family cycle. But today the average life

  span allows for fifteen to twenty years of life after these cycles. It appears that our life

  span is outpacing our usefulness in society.

  81. By “a system of built-in obsolescence” the author means .

  A. no formal systems exists in modern industrial society

  B. old people have no status in modern industrial society

  C. young people have chances in modern industrial society

  D. knowledge changes rapidly in modern industrial society

  82. According to the first paragraph, which of the following is true?

  A. People don’t have to gain education

  B. People don’t have to learn job skills

  C. People don’t have to be treated as equals

  D. People don’t have chances to begin anew

  83. The more highly developed a society is, .

  A. the more advanced technology will be

  B. the larger the number of people will be

  C. the more diminished old people’s status will be

  D. the lower the overall status of the people will be

  84. The high development of economic technology .

  A. makes job skills out of fashion

  B. lowers the demand for workers

  C. forces old people into retirement

  D. creates new jobs for older people

  85. Which of the following statements is not true?

  A. Retired people could only live on fixed incomes

  B. Retired people are more skillful than young people

  C. Young people are educated in the new technology

  D. Young people are keeping pace with rapid changes

  86. According to this passage, the status of the aged is lowered by .

  A. their forced retirement B. their inferior housing

  C. their longer life span D. their fixed incomes

  87. The sentence “our life span outpaces our usefulness” means .

  A. we can live longer and make progress

  B. we can live longer and do more work

  C. we can live longer but move slowly

  D. we can live longer but become useless

  88. The author’s attitude toward the aged is .

  A. realistic B. optimistic

  C. pessimistic D. sympathetic

  89. It can be deduced from this passage that .

  A. one should learn new skills

  B. one should be open-minded

  C. one should have a good personality

  D. one should keep pace with the times

  90. Which of the following would be the best title for this passage?

  A. The Problem of Aging B. Social Structures

  C. Economic Technology D. Continuing Education

  Questions 91 -100 are based on the following passage.

  When you first drift off into slumber, your eyes will roll about a bit, your

  temperature will drop slightly, your muscles will relax, and your breathing will

  become quite regular. Your brain waves slow down a bit, with the alpha rhythm

  predominating for the first few minutes. This is the first stage of sleep. For the next 30

  minutes or so, you will drift down through Stage 2 and Stage 3. The lower your stage

  of sleep, the slower your brain waves will be. About 40-60 minutes after you lose

  consciousness, you will reach the last stage. Your brain waves will show the delta

  rhythm. You may think that you stay at this deep stage all the rest of the night, but that

  turns out not to be the case. About 80 minutes after you fall into slumber, your activity

  cycle will increase slightly. The delta rhythm will disappear, to be replaced by the

  activity pattern of brain waves. Your eyes will begin to dart around under your closed

  eyelids. This period of Rapid Eye Movements lasts for 8-15 minutes and is called

  REM sleep.

  During both light and deep sleep, the muscles in your body are relaxed but capable

  of movement. As you slip into REM sleep, a very odd thing occurs — most of the

  voluntary muscles in your body become paralyzed. Although your brain shows very

  rapid bursts of neural activity during REM sleep, your body is incapable of moving.

  REM sleep is accompanied by extensive muscular inhibition.

  91. On the part of an average sleeper, of sleep in cycles.

  A. there is one stage B. there are two stages

  C. there are six stages D. there are four stages

  92. When a person falls into the state of sleep, .

  A. his eyeballs will roll about a bit

  B. his mind will relax more and more

  C. his breathing will slow for minutes

  D. his temperature will increase slightly

  93. The lower your stage of sleep, .

  A. the faster your eyes will roll about

  B. the quieter your breath will become

  C. the slower your brain waves will be

  D. the higher your temperature will be

  94. After you have reached the deepest sleep, .

  A. you will stay at the fourth stage the rest of the night

  B. you will lose your consciousness for 40 -60 minutes

  C. your brain waves will show the delta rhythm

  D. your brain waves will show the alpha rhythm

  95. In the REM sleep, .

  A. the delta rhythm will disappear

  B. the activity pattern will appear

  C. something will occur in front of you

  D. your eyes will begin to dart around

  96. You will fall into the fourth stage of sleep .

  A. about 80 minutes after you fall into slumber

  B. some 10 minutes after your fall into REM sleep

  C. about 40 minutes after you lose consciousness

  D. some 30 minutes after your brain waves slow

  97. The first paragraph of this passage tells us about .

  A. the rhythms of brain waves B. the daily activities of sleep

  C. the stages of sleep in cycles D. the daily activities in cycles

  98. In this passage, the word “paralyzed” means .

  A. unable to move B. unable to think

  C. unable to work D. unable to speak

  99. The phrase “extensive muscular inhibition” means .

  A. the body is incapable of movement

  B. the muscles in the body are relaxed

  C. voluntary muscles are capable of movement

  D. the brain shows rapid burst of neural activity

  100. The best title for this passage would be .

  A. Brain Waves B. Sleep Cycles

  C. Daily Activities D. Body Activities

  Section 3: Cloze Test (25 points)

  In the following passage, there are 25 blanks representing words that are missing

  from the context. You are to put back in each of the blanks the missing word.

  Write your answers on the ANSWER SHEET. The time for this section is 25

  minutes.

  Some consumer researchers distinguish _____(1) “rational” motives and

  “emotional” (or “non-rational”) motives. They use the term “rationality” _____(2) the

  traditional economic sense that assumes _____(3) consumers behave rationally when

  they carefully consider all alternatives _____(4) choose those that give them the

  greatest utility (i.e., satisfaction). _____(5) a marketing context, the term “rationality”

  implies that the consumer selects goals based _____(6) totally objective criteria, such

  _____(7) size, weight, price, and so on. “Emotional” motives imply the selection of

  goals _____(8) to personal or subjective criteria — the desire _____(9) individuality,

  pride, fear, affection or status.

  The assumption underlying this distinction is _____(10) subjective or emotional

  criteria do not maximize utility or satisfaction. _____(11), it is reasonable to assume

  that consumers always attempt to select alternatives that, _____( 12) their view, serve

  to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal

  process, based _____(13) the individual’s own needs as _____(14) as on past

  behavioral, social, and learning experiences. What may appear _____(15)irrational to

  an outside observer may be perfectly rational _____(16) the context of the consumer’s

  own psychological field. For example, a product purchased to enhance one’s

  self-image (such as a fragrance) is a perfectly rational form of consumer behavior.

  _____(17) behavior did not appear rational to the person who undertakes it _____(18)

  the time that it is undertaken, obviously he or she would not do it. _____(19) the

  distinction between rational and emotional motives does not appear to be warranted.

  Some researchers go so far _____(20) to suggest that emphasis _____(21)

  “needs” obscures the rational, or conscious, nature of most consumer motivation.

  They claim that consumers act consciously _____(22) maximize their gains and

  minimize their losses; that they act not _____(23) subconscious drives but from

  rational preferences, _____(24) what they perceive to be _____(25) their own best

  interests.

  答案部分:

  Section 1 共计25 分

  Part 1 共20 题,每题0.5 分,满分为10 分

  1. C 2. D 3. D 4.B 5. C

  6. C 7. D 8. A 9. C 10. A

  11. B 12. C 13. A 14. B 15. A

  16. A 17. C 18. C 19. D 20. A

  Part 2 共15 题,每题0.5 分,满分为7.5 分

  21.D 22.D 23.A 24.C 25.A

  26.D 27.B 28. A 29.C 30.B

  31.C 32.C 33.A 34. D 35.B

  Part 3 共15 题,每题0.5 分,满分为7.5 分

  36.A 37.A 38.D 39.C 40.D

  41.C 42. B 43. A 44. B 45.C

  46.B 47.D 48.A 49.C 50.D

  Section 2 共50 题,每题1 分,满分为50 分

  51. B 52. D 53. A 54. C 55. D 56. C 57. B

  58. B 59. D 60. B 61. A 62. B 63. C 64. B

  65. D 66. C 67. C 68. B 69. C 70. B 71. D

  72. D 73. C 74. D 75. C 76. D 77. A 78. A

  79. D 80. D 81. B 82. D 83. C 84. C 85. B

  86. A 87. D 88. D 89. D 90. A 91. D 92. A

  93. C 94. C 95. D 96. C 97. C 98. A 99. A

  100. B

  Section 3 共25 题,每题1 分,满分为25 分

  1.between 2.in 3.that 4.and 5.In 6.on/upon 7.as 8.according

  9.for 10.that 11.However 12.in 13.on/upon 14.well 15.as

  16.within 17.If 18.at 19.Therefore 20.as 21.on 22.to 23.from

  24.or 25.in

  14. If you are an energetic person with strong views as to the right way of doing

  things, you find yourself _____ under pressures.

  A. variably B. invariably

  C. invaluably D. invalidly


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