基本信息出版社:Piatkus Books
页码:448 页
出版日期:2005年11月
ISBN:0749927003
International Standard Book Number:0749927003
条形码:9780749927004
EAN:9780749927004
装帧:平装
正文语种:英语
外文书名:MBA考试指南
内容简介 The 10-Day MBA is an essential business reference, summarising a top business school education in one easy-to-read volume. Steven Silbiger devotes a concise chapter to each discipline you will encounter on an MBA course - Marketing, Ethics, Accounting, Organisational Behaviour, Quantitative Analysis, Finance, Operations, Economics, and Strategy. On Day 10 the author gives a series of MBA mini courses on research, public speaking, negotiating, international business, and more. Significantly revised and updated, this third edition of Steven Silbiger's bestselling book has the latest facts, figures and trends, as well as new material on ethics in business post-Enron and personal finance. All-new mini-courses in property investment, business writing, leadership coaching, and financial planning have also been added. Prospective MBAs can use The 10-Day MBA to decide if they want to pursue a degree; those about to enter business school can use it to get a BIG head start on the competition; and those without the time and money can get the equivalent of an MBA education at 99 per cent off the list price.
作者简介 Steven Silbiger graduated at the Darden Graduate School of Business at the University of Virginia. He has worked as a CPA for Arthur Anderson & Co, as a leverage buyout analyst for an international trading company, and as a marketing strategy manager for National Media Corporation.