基本信息出版社：Pearson ESL
页码：176 页
出版日期：2001年09月
ISBN：0582434645
条形码：9780582434646
装帧：平装
外文书名：市场主导丛书: 中高级商务英语教程

内容简介 Learn from stimulating authentic materials such as the world-renowned Financial Times Enhance language and business skills through case study tasks. Based on realistic business scenarios, these tasks give students an opportunity to practice Tailor your lessons to the individual needs of your students with the wide range of components and specialist titles available.
作者简介

David Cotton has 30 years experience of teaching and training in ESP, EFL and English for Business, and is the author of numerous business English titles, including Agenda, World of Business, International Business Topics and Keys to Management. He is also one of the authors of the best-selling Business Class, and co-author of Market Leader, published by Longman. He is currently a Senior Lecturer at London Guildhall University.

Simon Kent has 12 years teaching experience in the UK and Germany, where he spent three years doing in-company training in Berlin at the time of the reunification of Germany. He is currently a lecturer in business and general English, as well as having special responsibility for designing new courses at London Guildhall University. He is also a co-author of the successful new business course, Market Leader (published by Longman).

媒体推荐 From the Back Cover

Now students of all abilities can feel comfortable and confident in any business situation with the language program designed especially for them! Developed in association with the Financial Times, Market Leader is the definitive business English course, with flexible, up-to-date materials reflecting today¿s dynamic business environment.
This four-level series ¿ with a brand-new course for beginning students ¿ develops language skills, expands vocabulary, and increases students¿ grasp of business concepts with: Coverage of relevant business topics, including ethics, globalization, branding, leadership, and innovation. Material drawn from a wide range of respected business sources and supported by language and skills exercises and useful case studies.

编辑推荐 From the Back Cover

Now students of all abilities can feel comfortable and confident in any business situation with the language program designed especially for them! Developed in association with the Financial Times, Market Leader is the definitive business English course, with flexible, up-to-date materials reflecting today¿s dynamic business environment. This four-level series ¿ with a brand-new course for beginning students ¿ develops language skills, expands vocabulary, and increases students¿ grasp of business concepts with: Coverage of relevant business topics, including ethics, globalization, branding, leadership, and innovation. Material drawn from a wide range of respected business sources and supported by language and skills exercises and useful case studies.