基本信息出版社：Barron's Educational Series, Inc.
页码：579 页
出版日期：1994年04月
ISBN：0812017838
International Standard Book Number：0812017838
条形码：9780812017830
EAN：9780812017830
版本：2nd
装帧：乙烯基装订
正文语种：英语
丛书名：Barron's Business Guides

内容简介 This up-to-date dictionary features 3500 marketing terms defined clearly and concisely. The terms are arranged alphabetically and cover everything from words and phrases used in print and broadcast media to social, cultural, consumer, and legal marketing terminology. Here's an invaluable reference for the business person student, or anyone looking to learn more about marketing.