基本信息出版社：William Morrow
页码：208 页
出版日期：2005年06月
ISBN：0060742046
International Standard Book Number：0060742046
条形码：9780060742041
EAN：9780060742041
装帧：精装
正文语种：英语
外文书名：赢得大众: 解密影响力、号召力和表现力

内容简介

Would You Like to Become More Commanding, Convincing, And Charismatic?

In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians—how to persuade, influence, and charm, and ultimately accomplish the things you've always wanted to do. As Cohen writes, "You'll discover how to take over a room, read people, and build anticipation to a feverish pitch so people are burning to hear what you have to say."

Win the Crowd will teach you Steve Cohen's Maxims of Magic, simple rules you can use to take charge of practically any situation, from on-the-job disagreements to dating to important cocktail parties. The Maxims of Magic will wash away insecurities and hesitations, and replace them with confidence, poise, and leadership. What's more, Steve Cohen will show you:

How to Create a Magic Moment. Capturing people's imaginations and attention so they listen carefully to every word you say. How to Command a Room. Showing everyone in the room that you are speaking right to them, making them all feel unique—and completely focused on you. How to Read People. Learning to sense what people are feeling and thinking as you speak, what they want from you, and how to make them feel like they are getting it. Misdirection. The most important trick in all of magic—getting inside people's heads, and directing what they are thinking at every minute.

When you strip away the sleight of hand tricks, magicians are essentially masters of attracting and holding attention and impressing audiences, exactly the psychological secrets you need to be successful in life and business.

作者简介

Steve Cohen holds a degree in psychology from Cornell and performs his critically acclaimed Chamber Magic at luxury hotels around the country and overseas. His weekly act at the Waldorf-Astoria sells out months in advance. Cohen has been featured in many publications and on television, including the New York Times, CNN, and CBS's The Early Show.

媒体推荐 "No sleight of hand, just practical miracles." -- Seth Godin, author of Purple Cow

"This book helped me capture some of the toughest crowds of all?hardcore businesspeople." -- Stephen Messer, CEO and chairman, LinkShare Corporation

"Worth its weight in gold if you want to learn the real secrets of magicians?showmanship." -- Alan Greenberg, Chairman of the Executive Committee, The Bear Sterns Companies Inc
专业书评 From Publishers Weekly

Who knows better than a magician how to captivate an audience? As Cohen (who calls himself the Millionaires' Magician—an indication of who his audience is) notes, "[M]agicians are masters at attracting interest, holding attention, and leaving audiences with fond memories of their time together."Demystifying the psychology of magic in clear, pithy prose, he explains how to use a magician's tricks to make better, more winning presentations. Cohen distills five "Maxims of Magic": Be Bold; Expect Success; Don't State—Suggest; Practice, Practice, Practice; and Be Prepared. This may be familiar territory, but Cohen's advice has a magician's spin (including how to perform some tricks). For example, to practice being bold, he suggests dropping a quarter surreptitiously into someone's pocket. The magician's preparation and presentation also include creating a compelling character and making a magical entrance to command a room. Cohen also discusses the power of specific word patterns, how to discern unconscious but visible responses in listeners and the use of misdirection. Readers gain insight on how magicians lead and read people, so that how a magician figures out what card you drew from the deck becomes clearer. This thoughtful and charming guide should win a crowd of readers.
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