基本信息出版社：John Wiley & Sons
页码：432 页
出版日期：2008年10月
ISBN：0470344024
条形码：9780470344026
装帧：平装
正文语种：英语

内容简介 在线阅读本书

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step–by–step guides, checklists, quizzes and hands–on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user–generated content sharing sites like YouTube.
作者简介 Dave Evans is an expert in social media marketing whose passion is tapping the power of the Social Web and applying it to business. Beginning in 1994, when he founded marketing consultancy Digital Voodoo, and continuing through his career in advertising, Dave has developed interactive communication programs for Microsoft, Hewlett–Packard, Southwest Airlines, AARP, the U.S. Air Force, AT&T, Wal–Mart, Dial, the PGA Tour, Chili′s, Meredith Publishing, and many more. Dave is a ClickZ columnist and a frequent conference speaker, and has served on the advisory board for ad:tech as well as the Measurement and Metrics Council for the Word of Mouth Marketing Association.