基本信息出版社：Harvard Business School Press
页码：96 页
出版日期：2008年04月
ISBN：1422122735
International Standard Book Number：1422122735
条形码：9781422122730
EAN：9781422122730
装帧：平装
正文语种：英语

内容简介 在线阅读本书

Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:

? Build your credibility

? Adapt your pitch to your audience

? Win your listeners' minds and hearts

? Overcome resistance to your proposals

? Leverage the forces that move people to embrace new ideas
作者简介 Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.