基本信息出版社：Penguin
页码：448 页
出版日期：2008年06月
ISBN：0141035382
条形码：9780141035383
装帧：平装
正文语种：英语
外文书名：微观趋势: 当今生活习惯背后的惊诧发现

内容简介 在线阅读本书

Mark Penn, advisor to Bill Clinton, Bill Gates and many others, reveals the microtrends that are shaping the world. 'The Master of the Message' Time 'The Guru of Small Things' The New York Times --This text refers to an out of print or unavailable edition of this title.
作者简介 Mark Penn has spent over thirty years as an adviser and polling analyst to major corporations and heads of state. The resulting fascination with people, and the effect groups and individuals have on our world without anyone really noticing, led to this book.
编辑推荐 Review
'Bursting with essential information ... produces a picture of the world that confounds preconceptions' - Tim Lott, Sunday Telegraph'Delivers jolt after jolt' Sunday Telegraph'Fascinating ... fun' Independent'An intriguing mix' - Telegraph, Daily'Unrelentingly fascinating' The New York Times'So original ... the range of examples is giddying' Financial Times

Bill Clinton
'Mark Penn has a remarkable gift for detecting patterns and identifying trends. The ideas in his book will help you see the world in a new way.' --This text refers to an out of print or unavailable edition of this title.

Time
'The Master of the Message' --This text refers to an out of print or unavailable edition of this title.

New York Times
'The Guru of Small Things' --This text refers to an out of print or unavailable edition of this title.