基本信息出版社：Penguin Classics
页码：160 页
出版日期：2008年09月
ISBN：014103582X
International Standard Book Number：014103582X
条形码：9780141035826
EAN：9780141035826
装帧：平装
正文语种：英语
丛书名：Penguin Modern Classics

内容简介 Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. "The Penguin on Design" series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.
作者简介 Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.