基本信息出版社：Ten Speed Press
页码：96 页
出版日期：2004年08月
ISBN：1580085768
条形码：9781580085762
装帧：平装
正文语种：英语
外文书名：有穿透力的文字: 如何进行言简而意赅的写作

内容简介 Winston Churchill’s famous "blood, sweat, and tears" oration to British Parliament was only 627 words long and lasted about 6 minutes. Lincoln’s Gettysburg address was only 286 words; Martin Luther King Jr.’s "I have a dream" speech lasted only 16 minutes. The words that mean the most are often delivered in succinct passages. Whether you’re a business owner promoting your product, a consultant selling your ideas, or a student working for better grades—your writing is more effective when it’s concise and focused. In WORDS THAT STICK, columnist and writing instructor Rix Quinn uses the techniques of such famous wordsmiths as Mark Twain, Winston Churchill, and Franklin Roosevelt to demonstrate how small chunks of text can have a big impact. From defining the audience and choosing a structure to reworking, condensing, and proofing the work, Quinn teaches writers of all abilities how to captivate an audience and communicate a memorable message.
作者简介 RIX QUINN writes a national weekly humor column alled "Poor Rix’s Almanac." He holds degrees in journalism and persuasive writing and conducts writing workshops for high schools, colleges, and business groups. Rix lives and writes in Fort Worth, Texas.